Carlsberg will be a 24-hour town that breaks with the trend of splitting home,
work, study and leisure into separate town spaces.
With its proposal entitled ”Our space”, the Danish architectural firm Entasis
is the winner of the architecture competition to define the Carlsberg site's
future identity and development. At the prize-giving ceremony today 11 of the
221 assessed proposals from 35 countries were rewarded with prizes totalling
EUR 405,000.
”With the conclusion of the architecture competition today we have taken an
important step towards converting the Carlsberg site. Our vision has been to
acquire a city quarter that is alive round the clock and is an asset for the
entire Copenhagen region. We have seen this vision realised in many forms in
the numerous proposals that we received, including the winning proposal. We now
have a solid platform for starting to draw up a draft local area development
plan together with the Copenhagen Municipality,” says Carlsberg CEO Nils
Smedegaard Andersen.
Based on its winning proposal, Entasis will now begin drawing up a concept plan
for the site on behalf of Carlsberg and in conjunction with the Copenhagen
Municipality. Subsequently, a basis for planning will be drawn up for the site,
which, following consultation, can expect final approval before the summer of
2008.
Entasis will act as a consultant to Carlsberg during the planning process,
possibly together with other consultants.
Striving for a 24-hour town
Carlsberg does not want to develop its site as has been done in recent decades
with a quarter as a place where you either live, work, study or spend your
leisure time. Carlsberg wants to go in the opposite direction by bringing
together all functions and make the site a 24-hour town.
”This is not an open field or a remote suburb, but a unique opportunity in the
heart of Copenhagen that we have a duty to use as more than just a dormitory
town. I see a quarter with some of the most expensive square metres as well as
some of the least expensive. For future business, for example within the
experience economy and the knowledge economy, it will be attractive to be
located in an area where all sorts of people live, both those who can afford
the most expensive rents and those with more modest finances,” says Vice
President Lars Holten Petersen, Carlsberg Properties.
In their proposals the architects had to handle the themes of identity, urban
life, structure, sustainability and realisation. The proposals placed varying
emphasis on these themes, which means that elements from a number of proposals
are expected to be incorporated in the overall concept plan, for example
entry/exit conditions and connection to the S-train.
There were no stipulated requirements concerning the density of development,
but most of the proposals ended up with a total development between 400,000 and
600,000 square meters. The winning proposal works with a total development of
550,000 square metres.
The Carlsberg site in Valby occupies a total area of around 33 hectares - i.e.
330.000 square metres. .
When production has moved to Fredericia by the end of 2008, Carlsberg still
expects to use 60 - 70,000 square metres of the Valby site.
The judging committee assesses in its reporting that the Carlsberg site can be
an example of innovative sustainability that at the same time can give
Copenhagen an international branding in the site.
The winning proposal
The winning proposal builds on the Copenhagen tradition of a combination of
slim towers and lower buildings. It strives for a relatively dense development
with a high international quality level and an urban environment rich in
experiences.
Overall the judging committee assesses that the proposal ”expresses such a
level of rich experience and sensitive adaptation, combined with a simplicity
in its strategies for the site, that it gives a special artistic
reinterpretation of classical building, urban planning and urban development
trends”.
The proposal was drawn up by Sofie Elkjær, Trude Mardal, Christian Cold and
Signe Cold from the relatively young Danish architectural firm Entasis and
Henrik Sørensen from Esbensen Rådgivende Ingeniører A/S.
The winning proposal gives a general vision for the site, but ideas for
sub-elements from the other winning and purchased projects will also be
incorporated in the final development of the site.
Other winning and purchased proposals
Proposals were submitted by teams in 35 countries. The majority were from
Europe, but there were also eight proposals from Japan and proposals from
Indonesia, Slovakia, Hong Kong, New Zealand, China, Mexico, India, Philippines
and South Korea.
Of the five proposals that were awarded the second prize of EUR 50,000 each,
one was Danish, two German, and two Spanish:
”The Serpent in the Garden of Eden” drawn up by Henning Larsen Arkitekter,
Copenhagen.
”Carlsberg_Connected” drawn up by ATELIER LOIDL Landscape Architects + Eu
Architects and Urban Planners, Berlin.
”Time will tell” drawn up by a Team of students from Madrid.
”_Side by side” drawn up by a-up, Hanover.
”Laboremus pro people” drawn up by Miralles Tagliabue EMBT Arquitectes,
Barcelona.
Carlsberg has also purchased five proposals, each of which receives EUR 5,000:
”The new summer - the hundred years museum” drawn up by Kaputt, Lisbon.
”(Sub) culture” drawn up by hs white arkitekter, Copenhagen.
”Carlsberg ground floor CPH” drawn up by SLA arkitekter a/s, Copenhagen.
”Thousands of years from now they will come!” drawn up Andres Perea Ortega and
team, Madrid.
”Time and sound” drawn up by a Team of students from Madrid.
The judging committee
The 221 assessed proposals, of which 161 were from abroad, were assessed by a
judging committee comprising six international expert judges appointed by the
Architects Association of Denmark (AA), two representatives of Copenhagen
Municipality, and two representatives of Carlsberg.
The submitted proposals were generally of a very high standard, which set a
challenging task for the judging committee.
In all, seven assessment meetings were held between 21 March and 7 May 2007.
The judging committee discussed the matter until it had reached agreement on
its assessment of the submitted proposals.
The winners in the three prize assignments
In parallel with the architecture competition there were three prize
assignments on the themes of 'sustainable city', 'integration and diversity',
and 'urban life in the year 2025'.
• 1st prize: Rolf Howalt Svendsen with the proposal The source at Carlsberg.
• 2nd prize: Nadia Lauridsen and Signe Terkilsen with the proposal Urban life
in our town in the year 2025.
• 3rd prize: Jacob Holm and Henrik Hartmann with the proposal The Creative
Power Plant.
The full results of the architecture competition are attached as a PDF, or they
can be found at www.carlsberggroup.com, where you can also download high-res
photos.
Further information:
Media Relations: Jens Peter Skaarup (+45) 3327 1417
Investor Relations:Mikael Bo Larsen (+45) 3327 1223
