WASHINGTON, DC--(Marketwire - May 29, 2007) - With social media commanding greater attention and respect in public relations circles, Ed Schipul will discuss how PR counselors can sort through the latest media tools and discover the most effective technology for their organization. Schipul, CEO of Schipul - The Web Marketing Company (www.schipul.com), is scheduled to speak at Bulldog Reporter's Media Relations Summit 2007, billed as the world's largest summit meeting on corporate, product and crisis communications.

Schipul will be a panelist for "PR Overload: Managing Resources and Conversations in a Web 2.0 World," on June 12th in Washington, D.C. He will be joined by Ephraim Cohen, managing partner of the Fortex Group and by Michael Brewer, executive vice president of Brodeur.

"Social media Web sites such as YouTube, Facebook and Twitter are among the emerging ways companies can build relationships and generate buzz," Schipul said. "However, these new tools require adopting new marketing and communication paradigms, which is why discussions like this are so important."

The session will examine what is really working in the PR trenches and how to staff and budget programs that deploy these new PR technologies.

"Virtually every week there are new Web-based tools being introduced that can help large numbers of people communicate and collaborate, but the sheer volume of activity makes it nearly impossible for business communicators to keep up," Schipul said. "The bottom line is that businesses need to find ways to join the conversation in a genuine way or risk being left behind."

Schipul - The Web Marketing Company combines Web marketing fundamentals with design elements to allow clients to manage and grow their businesses online. The company developed and builds on the Tendenci® Web marketing software suite (www.tendenci.com), which integrates social media functionality to help businesses and other organizations cultivate relationships with customers and members.

Bulldog Reporter's Media Relations Summit 2007 runs June 10 through June 12 at the Marriott Wardman Park Hotel, 2660 Woodley Road, NW in Washington, D.C. The event features a flexible schedule that enables participants to design their learning around 43 advanced sessions along with the opportunity to meet and question 35 top journalists. For more information or to register, visit www.bulldogreporter.com or call (800) 959-1059.

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci® association management application, which has more than 330,000 users worldwide. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul's clients include American Association of Dental Office Managers, National Pharmacy Technician Association, The Children's Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

Contact Information: MEDIA CONTACT Dan Keeney, APR DPK Public Relations 832-467-2904 Email Contact