Secrets of Product Innovation, Profitability, and PLM Revealed

BOSTON, MA--(Marketwire - May 30, 2007) - The recent Product Innovation Summit, presented by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), was the preeminent networking and educational event for product management, product development, and engineering executives seeking to accelerate strategies for increasing product profitability through improved product innovation, product development, and engineering processes and enabling PLM technology.

As part of Aberdeen's annual series of executive summits, the Product Innovation Summit is the only executive level event in which participants can collect actionable recommendations from Best-in-Class product innovation practitioners, for immediate implementation to improve their own company's product development and engineering performance.

Participants heard from presenters from companies like Bombardier, Xerox, Honeywell Aerospace, General Motors, Hewlett-Packard, Motorola, Delphi, Unilever, Harris Corporation and many more including noted best-selling book authors, Michael Treacy, Tony Ulwick, Dr. Roger Nagel and others. The summit was founded on Aberdeen's fact-based research, and identified how companies are transforming their product innovation processes and product lifecycle management technology in the face of increasing complexity and corporate demands for profits.

"As a summit sponsor, we thought the quality and content of the speakers at the Product Innovation Summit was exceptional and I am looking forward to building on the relationships that we were able to secure at the event," said Terri Pruett, Senior Director, Corporate Marketing, Agile Software.

Summit presenter, Dr. Roger Nagel of Lehigh University and Previous CEO and Executive Director of the Iacocca Institute, had this to say about the event: "I found the conference to be challenging, informative and of significant value. I particularly liked the specific suggestions for understanding customer perceptions of value, and the suggestions regarding formal methodologies for the innovation process."

During the proceedings, Aberdeen recognized and presented five companies with the Aberdeen Achievement Award for Product Innovation. The award winners were as follows:

--  Raytheon received the Process Excellence Award for demonstrating
    process ingenuity, agility, flexibility and scalability in addressing
    changing business requirements. Aberdeen research revealed Raytheon's best
    practice in the utilization of 3D modeling processes for product
    innovation.
    
--  BMW accepted the Business Evolution Award for managing information
    flow across internal functional practices to achieve measurable business
    growth. Aberdeen research revealed BMW's best practices in reusing product
    simulation and design collaboration.
    
--  Parker Hannifin received the Executive Stewardship Award for achieving
    performance heights due to direct involvement and leadership from executive
    management. Aberdeen research revealed Parker Hannifin's best practices in
    reusing product intellectual property and sharing design data across a
    complex, distributed organization, with exceptional leadership.
    
--  BAE Systems won the Innovation in Technology Award for maximizing
    technology solutions to solve pressing service chain issues to positively
    impact company performance. Aberdeen research revealed BAE's best practices
    in the use of simulation and 3D modeling technology for product
    development.
    
--  Trane secured the Performance Excellence Award for harnessing the
    performance impacts of value chain activities and mastering methodologies
    for financial, operational, and customer-centric performance excellence.
    Aberdeen research revealed Trane's best practices in developing profitable
    products and their success in leveraging 3D modeling.
    

For additional information on the summit, please visit http://www.aberdeen.com/events/live/pie07/

Post summit Webinar revealing on site polling research, Wednesday, June 13, 2007 at 10am EDT. To register for this free live Webinar email tracey.jones@aberdeen.com

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity -- Insight -- Engagement -- Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

Contact Information: Media Contact: Jim Brown Aberdeen Harte-Hanks (610)565-6302 jim.brown@aberdeen.com