Agenda: 9:00-9:45 Keynote: "The Social Media Explosion," AM PT Dan Scheinman, SVP and GM, Media Solutions Group, Cisco 9:45-10:45 Measuring the ROI of Social Media Moderator: -- Jen McClure, Executive Director, Society for New Communications Research, www.sncr.org Panelists: -- Katie Paine, President & CEO, KDPaine & Partners, LLC, Katie Paine's PR Measurement Blog -- Adam Brown, Director of Digital Communications, The Coca-Cola Company, Watch Adam's interview at Ketchum -- Jeremiah Owyang, Director of Corporate Media Strategy, PodTech.net, Web Strategy Blog 10:45-11:00 Break 11:00-12:00 The Changing Media Landscape: Convergence of Traditional and New Media Moderator: -- John Earnhardt - Blogger in Chief, Cisco Panelists: -- Eric Savitz, Barron's West Coast Editor & Tech Trader Daily Blogger -- Dan Gillmor, Center for Citizen Media -- Dean Takahashi, Technology Columnist, San Jose Mercury News -- Tom Foremski, Silicon Valley Watcher 12:00-1:00 Lunch 1:00-2:00 Internal Collaboration Tools & Strategies: Moderator: -- Rick Wion, Web Strategy Director, GolinHarris Panelists: -- William Wohl, Vice President of PTG Communications, SAP AG -- John Slavney, Director of Internal Communications, BP Americas -- Scott Wilder, Group Manager of Intuit Small Business Online Communities -- Terry McKenzie, Senior Director, Global Employee Communications and Communities Organization, Sun Microsystems 2:00-3:00 Communicating in Virtual Worlds Moderator: -- Christian Renaud, Chief Architect of Virtual Worlds, Cisco Panelists: -- Achim Muellers, Head of Brand Relations and Cooperations, BMW -- Doug McDavid, Business Architect at the IBM Academy of Technology, IBM -- Reuben Steiger, CEO, Millions of Us, http://www.millionsofus.com/blog/ -- Paul Steinberg, Intel Software Network, IntelAbout Best Practices in Corporate Communications Best Practices in Corporate Communications (BPCC) is a member-based service and benchmarking resource for over 50 Fortune 500-level member companies. BPCC provides the opportunity for these companies to exchange best practices relating to communications issues, to benchmark corporate communications practices, and to build corporate communications management and resources. About Cisco Systems Cisco (
Contact Information: Press Contacts: Jeanette Gibson Cisco 408-525-8965 jegibson@cisco.com Rick Sauter BPCC 315-488-0033 Sauter@bpincc.com