Contact Information: CONTACTS: Alicia Libucha Lois Paul & Partners 781-782-5703 alicia_libucha@lpp.com Maxine Friedman BrandIntel 646-202-9387 mfriedman@brandintel.com
BrandIntel Introduces BrandIntel Advance(TM) Television Landscape Reports
Measurement of Audience Engagement for Primetime Network Shows Allows Media Buyers and Planners to Optimize Network Advertising Campaigns
| Source: BrandIntel
TORONTO--(Marketwire - June 5, 2007) - BrandIntel, a leader in online market intelligence
solutions, today announced the launch of BrandIntel Advance™, a
2007-2008 television landscape report offering designed to help advertisers
and media buyers optimize placement of network television advertising
campaigns. BrandIntel Advance provides subscribers with monthly reports
detailing an audience's engagement with primetime network television
programming. By analyzing online consumer discussion of network television
programming, the BrandIntel reports will provide media buyers with
additional insight into an audience's commitment and connection to a
television program. As a result, media buyers can make more informed and
targeted network advertisement placements.
BrandIntel Advance goes beyond traditional TV ratings to understand a
viewer's engagement or level of interest in a show before it airs. The
analysis will identify whether viewers are actively participating in
discussion around a show, opinions about a show and reasons for their
opinions. The reports will also deliver data regarding audience
communities to further distinguish demographics of an audience by mapping
the interests and patterns of online consumer discussion. BrandIntel
Advance complements TV ratings by providing viewer engagement metrics for
each primetime network show. Used with traditional ratings, the BrandIntel
metrics will provide advertisers with a new understanding of a program's
audience to ensure that their advertising placements reach the intended
target market.
"Media buyers and advertisers are consistently looking for new ways to
maximize their ad dollars," said John Cummings, VP of BrandIntel, Media.
"For example, if two shows have similar ratings and are targeted at the
same demographic (women between 18 and 49) it can be difficult to know
which show is the better advertising placement. BrandIntel Advance will
provide data around an audience's engagement level so media buyers can see
which show consumers are more connected to, helping them to make better
advertising decisions."
Using patent-pending Internet technology combined with the power of human
analysis, BrandIntel detects, analyzes and generates intelligence on tens
of thousands of relevant comments around the media and television
industries on a daily basis. The company scans the entire scope of the
Internet and analyzes the most pertinent content to measure for assigned
sentiment scores and share of discussion, rating the physical and emotional
value of the results (positive or negative) to produce the relevant
categorization records of information in all its reports.
BrandIntel Advance is a monthly subscription with the first report being
delivered this month. To purchase a subscription please contact John
Cummings at 919-601-9090 or jcummings@brandintel.com. Or visit the
BrandIntel web site for additional information at www.brandintel.com.
About BrandIntel (www.brandintel.com)
BrandIntel, a Brandimensions Inc. company, translates online
consumer-published content into reliable intelligence, enabling businesses
to advance the science of decision making. The company offers an
information-delivery platform combining human intelligence with
award-winning technology for the most trusted market data in the industry.
The BrandIntel data helps businesses validate critical business decisions,
uncover new opportunities for value creation, and get closer to customers.
BrandIntel works with Fortune 1000 companies and is headquartered in
Toronto, Canada, with offices in the United States.