CALABASAS, CA--(Marketwire - June 5, 2007) - Significant transformations are being made within the Russian gaming development community as Emergent Game Technologies and Play Ten Interactive partner up. Play Ten, a leading Russian PC developer and publisher, has chosen Emergent's Gamebryo Element, a powerful framework for cross-platform development, for its upcoming PLAYSTATION®3 and Xbox 360™ titles -- the first for Russia.

"There are many choices out there for game development engines; however Emergent's Gamebryo Element is unmatched. Only Emergent offered us a complete and flexible set of existing and upcoming tools and services to make the PC to console transition so smooth," said Dmitri Kruglov, CEO of Play Ten. "We look for partners with bright ideas and pioneering technologies, Emergent gives us the flexibility we need as we break ground in Russia."

"It's thrilling for us to see continued worldwide adoption of our solutions as Play Ten Interactive goes from a PC-only developer to console development," said Geoffrey Selzer, CEO of Emergent. "With explosive international sales growth of more than 100% over the past twelve months, we constantly deliver industry leaders in all locations of the globe the most flexible, most productive tools and technologies."

"The Wall," to be released on PLAYSTATION®3 and Xbox 360™, will combine the exciting elements of a first person shooter, role playing game and real time strategy. Play Ten developers credit Gamebryo as the only development engine flexible enough to support these popular genres. The innovative game will offer more than 22 single player missions, take place in seven different regions and be comprised of 15 unique settings.

Gamebryo is one component of Emergent Elements, a progressive family of modular tools designed to give developers the unmatched flexibility and control they need to create breakthrough gaming experiences. The latest version of Gamebryo comes loaded with Floodgate, a new stream-processing engine designed to squeeze the most processing power from every core on the PLAYSTATION ®3 and Xbox 360™.

Play Ten Interactive

Play Ten Interactive (PTI) is an independent publisher and developer of interactive entertainment software for PC and consoles. The company was founded in 2005 by a group of professionals and is headquartered in Moscow, Russia. PTI worldwide partners include such publishers as 10Tacle, PlayLogic, CDV, Nobilis, Groove Games; developers such as Spellbound, 3000 AD, Burut, Deep Shadows and World Forge; as well as Riverdeep, Cornelsen, Rondomedia and The Learning Company for kid's games. Successfully releasing over 20 titles in a year, PTI is all set for a further expansion in its gaming branch. For more information, please visit

Emergent: At the core of progressive game development

Emergent Game Technologies provides flexible technologies and services that give developers an unmatched range of integrated capabilities for building, testing and managing games. These proven, stand-alone solutions, known as Emergent Elements, include the award-winning Gamebryo game engine used to create hit next-generation games for the "PLAYSTATION®3," Xbox 360™ and PC. Emergent Elements give developers the flexibility they need to fuel creativity while reducing risk.

Emergent is headquartered in Calabasas, Calif., and has offices in Chapel Hill, NC, Walnut Creek, Calif., Austin, Texas and London. To learn more, visit

Contact Information: Contact: Peter Evers Double Forte for Emergent Game Technologies (415) 863-4900 x206