Contact Information: Contact: Ivy Eckerman Spire Communications for Boomi (540) 373-2963
Boomi Introduces Industry's First Fully On Demand Integration Service
Leader in Integration for Small and Medium-Sized Companies Removes Major Barrier to SaaS Adoption
| Source: Boomi
BERWYN, PA--(Marketwire - June 5, 2007) - Boomi™, a leader in business integration
software for small and mid-market businesses (SMBs), has today made
available the industry's first and only complete on demand integration
service. Boomi is making it possible for companies to link any combination
of software as a service (SaaS) and on-premise applications without the
burden of installing software packages or hardware appliances. Boomi On
Demand(SM) democratizes the adoption of SaaS applications by making it
affordable and easy-to-use for all companies, particularly small and
medium-sized businesses.
The acceptance and popularity of SaaS applications has continued to rise at
a dramatic pace, yet integration has been the Achilles heel of the SaaS
industry. While solutions exist to replicate data between a limited number
of SaaS applications and on-premise databases, the Boomi On Demand offering
is the first complete integration solution delivered in an on demand model.
"This problem is not just about moving data between SaaS applications and
customers' databases. It's about making it simple to achieve direct
application integration between any combination of SaaS applications and
on-premise systems -- whatever they may be," said Rick Nucci, Boomi's chief
technology officer.
Boomi made this possible by delivering a true SaaS application for business
integration, derived from its Visual Integration Platform™ technology.
With Boomi On Demand, companies can harness the convenience and
availability of the Web to integrate applications -- anytime, anywhere.
Users can securely build, deploy and manage integrations directly from the
Web using only a Web browser. Integrations are built visually with familiar
point-and-click, drag-and-drop ease. No coding is required.
By delivering integration on demand, Boomi has also radically redefined the
economics of purchasing integration capabilities. For the first time,
companies will be able to pay by connection and not for an entire
integration software suite. Companies can employ the capabilities and
functionality of sophisticated enterprise integration software at a
fraction of the cost.
According to Laurie McCabe, vice president of SMB Insights and Business
Solutions at AMI-Partners, "Boomi On Demand changes the rules of the SaaS
integration game. Instead of having to hire developers and spend tens of
thousands of dollars to build custom integrations, Boomi On Demand gives
SMBs an easy, cost-effective alternative way to integrate SaaS solutions
with each other and to existing customer-premise applications. Boomi On
Demand removes some of the key integration barriers that SMBs have faced,
paving the way for them to take full advantage of the growing number of
SaaS solutions that can help their businesses."
Boomi On Demand provides companies with the ability to purchase as many or
as few integration connections as they need. The account is self
provisioning, meaning an organization can sign up for an account and begin
building integrations immediately on the Web.
"As a company that's been supporting the integration needs of small and
medium-sized businesses, we've watched the development and acceptance of
SaaS applications closely. SaaS applications allow companies to implement
software that's traditionally only been available to big business," said
Bob Moul, Boomi's president and CEO. "We decided that the best way to serve
our market is to make it as easy as possible for customers to work with
SaaS vendors. This is consistent with our vision and mission of making
enterprise integration capabilities available to all businesses. And by
delivering integration on demand, we're also allowing our customers to pay
for only the connections and service levels they need."
Once integration processes are built, they are deployed via a lightweight,
dynamic runtime engine called an "Atom(SM)." Built with patent pending
technology, Boomi Atoms contain all the components required to execute an
integration process from end-to-end including connectors, transformation
rules, decision handling and processing logic.
Boomi Atoms are completely self-contained and autonomous and can be run on
virtually any server. They can be hosted for SaaS to SaaS integration or
downloaded behind a company's firewall for SaaS to on-premise integration.
There is a full-featured dashboard to monitor the status and health of all
Atoms and integration processes whether they are hosted or downloaded.
"Boomi On Demand can be used by any company of any size looking to adopt
SaaS applications. It was intentionally engineered to work with all kinds
of applications -- including other integration offerings -- to make it as
easy as possible for companies to quickly, easily and affordably integrate
SaaS applications with their IT infrastructure," continued Moul.
About Boomi
Boomi improves the efficiency and effectiveness of small and mid-sized
businesses by enabling B2B, application and data integration in one
easy-to-deploy, simple-to-use product. Boomi's unique visual integration
approach allows users to design and build powerful configurations to handle
a broad range of integration needs with point-and-click, drag-and-drop
ease. Boomi's integration projects are up and running in weeks, not months,
and do not require any programming resources. Backed by its extraordinary
support services, customers quickly see the benefit of their investment in
Boomi. For more information about Boomi, visit www.boomi.com.
Boomi, Visual Integration Platform, Boomi On Demand, Boomi Atom and their
respective logos are the registered or common law trademarks or service
marks of Boomi, Inc. in the United States and other countries. All other
trademarks and service marks used in this publication are the property of
their respective owners.