BERWYN, PA--(Marketwire - June 5, 2007) - Boomi™, a leader in business integration software for small and mid-market businesses (SMBs), has today made available the industry's first and only complete on demand integration service. Boomi is making it possible for companies to link any combination of software as a service (SaaS) and on-premise applications without the burden of installing software packages or hardware appliances. Boomi On Demand(SM) democratizes the adoption of SaaS applications by making it affordable and easy-to-use for all companies, particularly small and medium-sized businesses.

The acceptance and popularity of SaaS applications has continued to rise at a dramatic pace, yet integration has been the Achilles heel of the SaaS industry. While solutions exist to replicate data between a limited number of SaaS applications and on-premise databases, the Boomi On Demand offering is the first complete integration solution delivered in an on demand model.

"This problem is not just about moving data between SaaS applications and customers' databases. It's about making it simple to achieve direct application integration between any combination of SaaS applications and on-premise systems -- whatever they may be," said Rick Nucci, Boomi's chief technology officer.

Boomi made this possible by delivering a true SaaS application for business integration, derived from its Visual Integration Platform™ technology. With Boomi On Demand, companies can harness the convenience and availability of the Web to integrate applications -- anytime, anywhere. Users can securely build, deploy and manage integrations directly from the Web using only a Web browser. Integrations are built visually with familiar point-and-click, drag-and-drop ease. No coding is required.

By delivering integration on demand, Boomi has also radically redefined the economics of purchasing integration capabilities. For the first time, companies will be able to pay by connection and not for an entire integration software suite. Companies can employ the capabilities and functionality of sophisticated enterprise integration software at a fraction of the cost.

According to Laurie McCabe, vice president of SMB Insights and Business Solutions at AMI-Partners, "Boomi On Demand changes the rules of the SaaS integration game. Instead of having to hire developers and spend tens of thousands of dollars to build custom integrations, Boomi On Demand gives SMBs an easy, cost-effective alternative way to integrate SaaS solutions with each other and to existing customer-premise applications. Boomi On Demand removes some of the key integration barriers that SMBs have faced, paving the way for them to take full advantage of the growing number of SaaS solutions that can help their businesses."

Boomi On Demand provides companies with the ability to purchase as many or as few integration connections as they need. The account is self provisioning, meaning an organization can sign up for an account and begin building integrations immediately on the Web.

"As a company that's been supporting the integration needs of small and medium-sized businesses, we've watched the development and acceptance of SaaS applications closely. SaaS applications allow companies to implement software that's traditionally only been available to big business," said Bob Moul, Boomi's president and CEO. "We decided that the best way to serve our market is to make it as easy as possible for customers to work with SaaS vendors. This is consistent with our vision and mission of making enterprise integration capabilities available to all businesses. And by delivering integration on demand, we're also allowing our customers to pay for only the connections and service levels they need."

Once integration processes are built, they are deployed via a lightweight, dynamic runtime engine called an "Atom(SM)." Built with patent pending technology, Boomi Atoms contain all the components required to execute an integration process from end-to-end including connectors, transformation rules, decision handling and processing logic.

Boomi Atoms are completely self-contained and autonomous and can be run on virtually any server. They can be hosted for SaaS to SaaS integration or downloaded behind a company's firewall for SaaS to on-premise integration. There is a full-featured dashboard to monitor the status and health of all Atoms and integration processes whether they are hosted or downloaded.

"Boomi On Demand can be used by any company of any size looking to adopt SaaS applications. It was intentionally engineered to work with all kinds of applications -- including other integration offerings -- to make it as easy as possible for companies to quickly, easily and affordably integrate SaaS applications with their IT infrastructure," continued Moul.

About Boomi

Boomi improves the efficiency and effectiveness of small and mid-sized businesses by enabling B2B, application and data integration in one easy-to-deploy, simple-to-use product. Boomi's unique visual integration approach allows users to design and build powerful configurations to handle a broad range of integration needs with point-and-click, drag-and-drop ease. Boomi's integration projects are up and running in weeks, not months, and do not require any programming resources. Backed by its extraordinary support services, customers quickly see the benefit of their investment in Boomi. For more information about Boomi, visit

Boomi, Visual Integration Platform, Boomi On Demand, Boomi Atom and their respective logos are the registered or common law trademarks or service marks of Boomi, Inc. in the United States and other countries. All other trademarks and service marks used in this publication are the property of their respective owners.

Contact Information: Contact: Ivy Eckerman Spire Communications for Boomi (540) 373-2963