BOSTON, MA--(Marketwire - June 5, 2007) - Aberdeen, a Harte-Hanks Company (NYSE: HHS), announces the results of its benchmark study focused on determining how Best-in-Class companies are tackling the problems of protecting sensitive data. "Thwarting Data Loss - Best-in-Class Strategies for Protecting Sensitive Data" details what leading companies are doing to reduce their risk and stop data loss.

"Companies are using a wide spectrum of solutions, including encryption, web filtering and anti-spyware solutions," said Carol Baroudi, research director at Aberdeen. "What is setting the Best-in-Class companies apart is their use of data loss prevention solutions, their emphasis on training users on appropriated data use, and their alignment with compliance initiatives. Everybody is concerned about data loss. Best-in-Class companies are making better headway in their efforts to stop it."

Best-in-Class companies have done a better job of protecting their data from both external and insider threats and have lowered the number of data loss incidents. Companies that are making the attainment of regulatory compliance a key strategy report more success in actually protecting their data.

This report surveyed more than 160 companies, ranging in size from under $50,000,000 in revenues to more than $5,000,000,000, across a wide range of industries including banking, financial services, health care, insurance and high tech.

To obtain a complimentary copy of the report, visit:

This study is made available to the public by the following underwriters: Websense, McAfee, Vontu, GTB Technologies and Reconnex.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
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Contact Information: Media Contact: Carol Baroudi Aberdeen Harte-Hanks (617) 854-5287