BOSTON, MA--(Marketwire - June 5, 2007) - Aberdeen, a Harte-Hanks Company (
NYSE:
HHS),
announces the results of its benchmark study focused on determining how
Best-in-Class companies are tackling the problems of protecting sensitive
data. "Thwarting Data Loss - Best-in-Class Strategies for Protecting
Sensitive Data" details what leading companies are doing to reduce their
risk and stop data loss.
"Companies are using a wide spectrum of solutions, including encryption,
web filtering and anti-spyware solutions," said Carol Baroudi, research
director at Aberdeen. "What is setting the Best-in-Class companies apart is
their use of data loss prevention solutions, their emphasis on training
users on appropriated data use, and their alignment with compliance
initiatives. Everybody is concerned about data loss. Best-in-Class
companies are making better headway in their efforts to stop it."
Best-in-Class companies have done a better job of protecting their data
from both external and insider threats and have lowered the number of data
loss incidents. Companies that are making the attainment of regulatory
compliance a key strategy report more success in actually protecting their
data.
This report surveyed more than 160 companies, ranging in size from under
$50,000,000 in revenues to more than $5,000,000,000, across a wide range of
industries including banking, financial services, health care, insurance
and high tech.
To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=3967
This study is made available to the public by the following underwriters:
Websense, McAfee, Vontu, GTB Technologies and Reconnex.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617)723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Carol Baroudi
Aberdeen Harte-Hanks
(617) 854-5287
carol.baroudi@aberdeen.com