Ethnic Group Product Placement Influence to Purchase by Product Category White / African All Caucasian American Asian Hispanic Electronics 12.6% 10.8% 17.9% 21.6% 17.7% Apparel/Clothing 10.3% 9.2% 12.7% 19.0% 13.5% Grocery 12.4% 11.9% 14.6% 17.1% 13.7% Home Improvement 6.7% 6.1% 8.0% 9.8% 8.2% Car/Truck 6.6% 6.0% 7.6% 10.8% 8.4% Medicines 4.7% 4.1% 6.6% 7.3% 6.8% Telecom Services 3.9% 3.2% 6.0% 6.7% 4.8% Eating Out 6.9% 6.4% 8.5% 14.2% 7.4%Additional information on SIMM and other BIGresearch samples may be accessed by going to: http://www.bigresearch.com and clicking on Complimentary Top Line Findings. About BIGresearch BIGresearch is a market intelligence firm providing analysis of consumer behavior in areas of retail, financial services, automotive, and media. BIGresearch's syndicated Simultaneous Media Survey (SIMM) is focused on consumers to gauge their consumption across media, products and services. Marketers can use SIMM to develop the types of consumer-centric marketing plans required to increase advertisers' ROI. The SIMM monitors more than 15,000 consumers twice each year. They also conduct the Consumer Intentions and Actions Survey (CIA) which monitors the pulse of more than 7,000 consumers each month. BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent.
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