-- "Getting to Know Our Users," by Julie Cabinaw, Healthwise Director of User Experience -- Lumping unique users into a single group of "everyone" can compromise content and product design. Cabinaw describes how personas and usability testing help ensure that Healthwise health content is deeply relevant to our users. -- "Plain Language in Plain Terms," by Katy Magee, Healthwise Content Area Manager -- When information is easy to read and use, it can teach, clarify, guide, and really help. Magee introduces a few Healthwise plain language guidelines and provides examples of making complex health information more simple. -- "Visual Recognition," by Steve Graepel, Healthwise Visual Content Manager -- If visual content doesn't help consumers understand the written content, it doesn't really help. Graepel outlines the Healthwise visual style guide and how Healthwise uses contour, tone, color, and context to create effective teaching visuals. -- "Understanding Patient Behavior," An Interview With Catherine A. Serio, Ph.D., Healthwise Behavioral Consultant -- Understanding patients' goals and beliefs can enhance content and help more people make better health decisions. This interview with Dr. Serio explores why understanding patient behavior is critical to creating health content and tools that improve outcomes, build strong doctor-patient relationships, and foster other supporting relationships.When health organizations deliver their evidence-based guidelines using evidence-based development and delivery techniques, they go beyond just "consumer friendly" -- they really help people make better health decisions. About Healthwise Healthwise is a nonprofit organization with a mission to help people make better health decisions. Nearly 100 million times a year, people turn to Healthwise information to learn how to do more for themselves, ask for the care they need, and say "no" to the care they don't need. Healthwise partners with health plans, hospitals, disease management companies, and health Web sites to provide up-to-date, evidence-based information to the people they serve. To learn more about the Healthwise Information Therapy (Ix®) Solution, visit www.healthwise.org or call 1.800.706.9646.
Contact Information: Healthwise Contact: Brenda Foster Phone: 208.331.6963 E-mail: