NORTH OLMSTED, OH--(Marketwire - June 21, 2007) - Dogs and cats and turtles, oh my! With
more than 377 million pets in the United States*, Americans are becoming
increasingly enamored with their "furkids." And the health of the pet
industry is fetching: sales figures were expected to surpass $38 billion
in 2006.** So with that many pets in our country, one company was drawn to
ask... do we keep them clean? How often do we bathe man's best friends?
And just where do we polish our pets?
The answers to these and many other pet bathing questions are revealed in a
recent consumer survey conducted on behalf of Moen Incorporated by
Yankelovich Partners, Inc. The phone poll of 600 adults nationwide pulls
back the shower curtain to uncover how we take care of our furry -- and not
so furry -- friends.
Splish Splash, Pets in the Bath
According to the survey, most American pet owners (47 percent) bathe their
pets in their home bathtub or shower. And those who wash their pets in the
bathtub or shower are more likely to be under the age of 45***, work, are
married and have children over the age of 18.
"While most pet owners bathe their pets in their tub or shower, our
research also showed that among those who don't, more than 40 percent have
considered bathing their household pets in these spots," said Jack Suvak,
Moen's director of marketing research.
Twenty two percent bathe their pets "in the driveway or outside my home."
These pet owners tend to also be under the age of 45 and work, but have a
higher household income of over $50,000 and aren't married.
Surprisingly, 15 percent bathe their pets in the bathroom, kitchen or
utility sink, six percent take their pets to a groomers to be bathed, and
about one percent bathe their pets at a veterinarian or kennel.
Dogs and Cats and Turtles, Oh My!
The Moen survey also reveals some interesting facts about the kinds of pets
we bathe at home. Most of us bathe dogs or cats, but there were also some
out of the ordinary responses:
-- Nearly five percent have bathed a bird or guinea pig
-- About four percent have bathed a lizard or snake
-- One percent have bathed a rabbit
-- Less than one percent have bathed a horse, ferret, turtle, hamster or
pig
How Frequently is Fido Bathed?
Finally, Moen asked how often Americans bathe their pets at home. "To our
surprise, among those who bathe their pets at home, nearly a third (31
percent) bathe their pets once a month; and a large majority (21 percent)
bathe their pets once a week, if not more often," added Suvak.
Those bathing their pets most often were between 16-44 years old, have a
household income of less than $50,000, work and own their homes, aren't
married and don't have young children.
Of the 600 respondents, only 27 percent have never owned a household pet.
These Americans are more likely to be married males, don't work and don't
have young children.
For more information on Moen Incorporated, visit
www.moen.com.
* 2005/2006 APPMA National Pet Owners Survey
** American Pet Products Manufacturers Association, PetAge.com 10.06
*** For specific demographics, please contact Jennifer Allanson at
jallanson@robertfalls.com
EDITOR'S NOTE: Timeless designs that reflect good taste. Faucets and
fixtures that are livable and enduring. These are just some of the reasons
why Moen® is the #1 faucet brand in North America. In addition to
stylish and affordable faucets, Moen also offers residential and commercial
sinks and a full range of tub and showering packages. Moen brands include
ShowHouse® by Moen, Creative Specialties International® and the
Cleveland Faucet Group®. ShowHouse offers high-end, luxury faucets and
accessories to consumers with discriminating tastes. Creative Specialties
International offers complete suites of decorative bath accessories,
including innovative bath safety products that are fashionable -- not
institutional. The Cleveland Faucet Group manufactures affordable, durable
faucets for the multi-family housing market.
Moen is part of Fortune Brands, Inc. (
NYSE:
FO) (
www.fortunebrands.com),
the consumer brands company that includes leading home products brands such
as Aristokraft®, Omega®, Diamond® and Schrock® cabinetry,
Therma-Tru® door systems, Simonton® windows and Master Lock® security
products.
With Moen, you'll always find the perfect balance between styles you'll
love and innovation you can live with. Buy it for looks. Buy it for
life®.
Contact Information: Contact:
Ginny Long
Director of Public Affairs
Moen Incorporated
(800) 321-8809, Ext. 2019
ginny.long@moen.com
Jennifer Allanson
jallanson@robertfalls.com
Kristi Stolarski
kstolarski@robertfalls.com
Robert Falls & Co. Public Relations
(216) 696-0229
