DENVER, CO--(Marketwire - June 21, 2007) -
NewsGator
Syndication Services, a division of NewsGator Technologies, Inc., today
announced the launch of the NewsGator
Widget
Framework. This framework enables online content providers to create
and syndicate content to Web sites, blogs and desktops through
widgets
that promote their brands and their advertising.
Over the past few months, NewsGator has been working closely with some of
the world's largest media companies, including Discovery and Media General
to define and create a framework that focuses on the needs of publishers,
including comprehensive editorial control and support for different
advertising and analytics vendors.
Widget
Framework also supports simple integration into several different Web
2.0 platforms, so users can easily put the widgets on their blogs, personal
homepages or favorite social networks.
Underscored by today's announcement with Discovery, (
Discovery Channel Deploys Newsgator's Widget Framework to Syndicate Shark Week
Content in Celebration of 20th Anniversary), NewsGator Widget Framework
is empowering online audiences and companies alike to
syndicate content, enabling large media companies to better engage audiences by
giving them more control over content and the freedom to read it how and
where they want.
"Publishing is no longer just about getting audiences to visit a site --
it's now about getting content out to the audience. NewsGator Syndication
Services is helping companies extend social media technologies and
facilitate their transition to the new realities of online media," said
Walker Fenton, general manager for NewsGator Syndication Services. "The
online paradigm has shifted, and media companies are turning to NewsGator
Syndication Services to rapidly enhance their brands by providing extended
content, collaboration, and syndication across a myriad of platforms."
NewsGator's Widget Framework is unique for its scalability and flexibility
required by major publishers. Features include:
-- Support for online content providers' existing advertising and
analytics engines;
-- Editorial control over content and Web-based administration;
-- Flexible presentation in HTML or Flash; and
-- Viral content syndication to third-party Web sites and desktops,
including MySpace, Facebook, TypePad, Live.com, iGoogle, Netvibes, Blogger
and Microsoft Vista Desktop.
NewsGator Syndication Services, including personalized readers, Widget
Framework, in-page readers and APIs are in use by some of the world's
largest media companies and brands, including USA TODAY, Media General,
Discovery, Newsweek, New York Times Regional Media Group and the San
Francisco Chronicle.
About NewsGator Technologies, Inc.
NewsGator Technologies is the world's leading RSS platform company.
Headquartered in Denver, Colo., NewsGator develops and markets RSS
aggregation solutions for individual end users, enterprises and online
content providers. Using NewsGator products and solutions, businesses and
consumers can subscribe to news, information, podcasts and other relevant
content more efficiently and effectively than with traditional channels.
With NewsGator, users have access to RSS information via the Web, Microsoft
Outlook, mobile devices and both Windows and Mac-based desktop clients. All
NewsGator products synchronize seamlessly, enabling users to read their RSS
feeds anywhere, anytime, with any device. For more information, visit
www.newsgator.com.
Contact Information: Contact Information
Gavin Skillman or Corey Lewis
LaunchSquad
415.625.8555
newsgator(at)launchsquad.com