BURLINGAME, Calif., June 21, 2007 (PRIME NEWSWIRE) -- Mobile entertainment pioneer Limbo 41414, the company behind the hugely buzzed about lowest unique bid mobile games, is getting into the fast lane with Pustari Racing. Drag racing fans have the opportunity to play for and win a Rit Pustari autographed tire, fire suit and helmet -- all to be race used at the upcoming National Hot Rod Association's SuperNationals, June 21-24 at Englishtown, N.J.. To compete for the ultimate collection of drag racing fan memorabilia, mobile phone users can either text the word RACE to 41414 or go to Limbo's website at www.41414.com.
Limbo is an addictively fun game that's played via text messaging on a cell phone or online. Limbo is distinct from any other experience in that the winner is the person who picks the lowest number that no other player picks, also known as the 'lowest unique.' This format encourages players to stay highly engaged during each round as they receive comments and tips regarding their picks (e.g., "you're the lowest unique," "your bid is unique but not the lowest," etc.).
Since launching in January 2006, Limbo has rewarded more than 650 Limbo winners, awarding more than $530,000 in prizes. To learn more about Limbo and to see all the current live Limbo games, visit www.41414.com. Previous Limbo winners have won amazing prizes for ridiculously low prices such as a Hummer H3 for $36.65 and a Mini Cooper for $50.43.
About Limbo 41414
Limbo (www.41414.com) is defining a new category of web and mobile entertainment with its patent-pending interactive gameplay. Limbo brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. The award-winning company, headquartered in Burlingame, Calif., is a private corporation backed by three of the world's top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).
Limbo 41414's engaging Limbo game can be played online at www.41414.com and through all major U.S. mobile operators, including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility, and Virgin Mobile Canada.
The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744