SEATTLE, June 27, 2007 (PRIME NEWSWIRE) -- 3Guppies (www.3guppies.com), formerly known as Mixxer, today entered into the mobile social networking market with a revolutionary widget for the MySpace community. The 3Guppies widget enables users to send pictures, videos and more -- directly from the web to any U.S. cell phone. What prompted this move was observing the MySpace generation share their lives through media and realizing the obvious opportunity to extend that activity to the mobile phone.
Mixxer developed a core competency delivering media to the mobile phone in the course of selling ringtones independently from wireless carriers. "We saw a clear opportunity to apply our unique capabilities and offer users something that wasn't available before. The 3Guppies widget fills a void and enables users to download the pictures and videos that make up the bulk of the content on social networks right to a cell phone," said John Dearborn, CEO of 3Guppies. "We aim to make it as easy to share media on a mobile device as it is online. The 3Guppies brand is more fitting to all kinds of mobile media, and reflects what the experience ought to be: fun and simple -- something anyone can do."
3Guppies really means anyone -- not just a subset of users with certain wireless carriers who have the latest and greatest phone. The service supports more than a thousand different handsets on all major and many regional carriers in the U.S. As a result, 3Guppies works for an unprecedented cross-section of users.
3Guppies has gone to great lengths to eliminate the barriers that prevent users from getting media to their mobile phones. It doesn't require any kind of software installation or application download, and users don't have to register or even figure out what kind of phone they have. "Imagine if you wanted to send email and you not only had to sign up for an account, but also had to know the recipient's ISP and brand of PC in order for your message to be delivered. That's where the mobile experience was up until today. Now, all someone needs to tell us is the phone number to send it to," continued Dearborn.
Price can be another major barrier to trial, and that's why 3Guppies decided to offer its service to consumers for free. It doesn't rely on premium SMS and there are no subscription fees or download charges. Dearborn stated, "As long as a customer has messaging capability and a data plan, it's not going to cost them anything to use 3Guppies. We envision the service being ad-supported, as our audience continues to expand. Until then, 3Guppies is focused on providing the best user experience possible when it comes to mobile media."
About 3Guppies
Newly-branded 3Guppies (www.3guppies.com) is a company that knows mobile media and the "Net" generation that can't live without it. A reincarnation of Mixxer, 3Guppies understands the "3rd generation" of mobile users and their quest for self-expression, for multi-media on their mobile phones, and for a way to stay connected with their social networks when offline. The 3Guppies' widget allows media such as photos, video clips and audio recordings to be shared with friends on just about any U.S. carrier for free. The Company started with a $20 million investment from VantagePoint Venture Partners. It's headquartered in Seattle and has a satellite office in Indianapolis. For more information, please visit the company's website at www.3guppies.com.
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