Contact Information: Media Contacts: Patricia Mercier Harte-Hanks Trillium Software (978) 436-2794 Samantha Smith Emerge PR (617) 729-3178
Independent Analyst Firm Places Harte-Hanks Trillium Software(R) in 'Leaders' Quadrant for Data Quality Tools
Trillium Software Position Based on Ability to Execute and Completeness of Vision
BILLERICA, MA--(Marketwire - July 9, 2007) - Trillium Software®, a
business of Harte-Hanks, Inc. (NYSE : HHS ), and leading enabler of Total
Data Quality solutions, today announced it has been positioned in the
"leaders" quadrant of Gartner, Inc.'s "Magic Quadrant for Data Quality
Tools, 2007" report.(1) Data quality software solution providers are
evaluated based on completeness of vision and ability to execute.
According to the Gartner report, "leaders" in the market demonstrate
strength across a complete range of data quality functionality, including
profiling, parsing, standardization, matching, validation and enrichment.
They exhibit a clear understanding and vision for where the market is
headed, including recognition of non-customer data quality issues and the
delivery of enterprise-level data quality implementations. Leaders have an
established market presence, significant size and a multinational presence
(directly or as a result of a parent company).
"We believe being positioned in the 'leaders' quadrant by Gartner validates
our strategic focus on application-agnostic data quality solutions and our
ability to meet the evolving business needs of customers -- two imperatives
for any organization looking to partner with us for the long term," said
Len Dubois, vice president, marketing, for Trillium Software at
Harte-Hanks. "The Trillium Software System® can be used with most
databases, ETL tools or analytic applications of leading business
intelligence providers -- it is not tied architecturally to any one
specific platform. This allows any organization with plans for
implementing data governance strategies, master data management or
enterprise-level compliance initiatives to execute successfully on that
vision."
* Magic Quadrant Disclaimer
The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with
permission. The Magic Quadrant is a graphical representation of a
marketplace at and for a specific time period. It depicts Gartner's
analysis of how certain vendors measure against criteria for that
marketplace, as defined by Gartner. Gartner does not endorse any vendor,
product or service depicted in the Magic Quadrant, and does not advise
technology users to select only those vendors placed in the "Leaders"
quadrant. The Magic Quadrant is intended solely as a research tool, and is
not meant to be a specific guide to action. Gartner disclaims all
warranties, express or implied, with respect to this research, including
any warranties of merchantability or fitness for a particular purpose.
(1) Gartner Research "Magic Quadrant for Data Quality Tools, 2007." Ted
Friedman, Andreas Bitterer. June 2007.
About Harte-Hanks
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted
marketing company that provides direct marketing services and shopper
advertising opportunities to a wide range of local, regional, national and
international consumer and business-to-business marketers. Harte-Hanks
Direct Marketing improves return on its clients' marketing investment by
increasing their prospect and customer value -- a process of "customer
optimization" -- organized around five strategic considerations:
Information (data collection/management) - Opportunity (data
access/utilization) - Insight (data analysis/interpretation) - Engagement
(knowledge application) - Interaction (program execution). Visit the
Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.
Harte-Hanks Trillium Software provides businesses with Total Data Quality
solutions -- a full complement of technologies and services providing
global data profiling, data cleansing, enhancement, and data linking for
e-business, customer relationship management, enterprise resource planning,
supply chain management, data warehouse, and other enterprise applications.
Use of the Trillium Software System® by many of the world's largest and
most successful companies has made Trillium Software a leader in its
marketplace. For more information about Trillium Software and its
offerings, call (978) 436-8900, and in the United Kingdom call +44 (0) 118
940 7666, or visit Trillium Software online at
http://www.trilliumsoftware.com.
This document may contain trademarks that are owned or licensed by
Harte-Hanks, Inc., and its subsidiaries, including, without limitation,
Trillium Software and other names and marks. All other brand names,
product names, or trademarks belong to their respective holders.