TORONTO--(Marketwire - July 10, 2007) -

Who:

Paul Dyer, new media specialist, Marketwire, is an expert in Search Engine Optimization (SEO) and other advanced Web technologies.

What:

Dyer will present during Bulldog Reporter's PR University audio conference, "Supercharging Press Releases: How PR Can Use SEO, RSS and Multimedia to Craft 'Smart' Releases for Wider Audiences." The presentation will focus on reinventing the traditional press release by incorporating new media techniques to enhance news reach. The panel will provide a practical guide for incorporating Social Media techniques into public relations writing and communications programs for greater results, from increased Web site traffic to improved brand recognition and sales.

Why:

Attendees will learn:

--  The difference between SEO and Social Media press releases
--  How to attain top search rankings for press releases and corporate
    sites
--  How to use multiple press releases to earn multiple places in the top
    search results (and prevent detractors)
--  Best practices for keyword discovery, and how to select the right
    keywords to optimize
--  How to best use a Social Media release to influence the media and
    general public
    

When:

Thursday, July 12, 2007
1 p.m. EDT / 10 a.m. PDT

Bulldog Reporter's PR University Audio Conference http://www.bulldogreporter.com/conferences/smartreleases.html

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR, and MarCom professionals seeking premier distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation, and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities. With a reputation for technological leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Operating 12 offices worldwide, Marketwire distributes the majority of press releases issued by publicly traded companies in Canada. For more information, visit us at www.marketwire.com.

Contact Information: For additional information: Paolina Milana Marketwire (310) 765-3250 Jamie Ernst Brodeur (210) 495-5757