-- Best-in-Class companies are 86% more likely to be able to take action
on most exceptions within minutes or hours
-- The Best-in-Class are also 66% more likely to be able to use data
extracted or derived from systems of record without manual manipulation and
scrubbing
-- As a result, Best-in-Class companies have a 94% confidence level in
the data they use for daily decision-making
"In order for decision makers to be able to take action on exceptions
quickly, they must also be able to create new views quickly. What seemed a
comprehensive view of the data yesterday could fall far short of today's
needs," said Cindy Jutras, vice president of enterprise application
research, Aberdeen. "Putting the ability to easily set up a view of desired
data in a dashboard, query, or report in the hands of a (non-IT) business
user can significantly reduce the lag time between identifying a need and
resolving it." The report also found that business professionals of
Best-in-Class companies are 106% more likely to be able to set up new views
of data within hours or minutes, although for 26% this is still not
possible.
This study is made available to the public through the underwriting of:
Exact Software and Sage Software. To obtain a complimentary copy of the
report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=3991
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
© 2007 Aberdeen Group, Inc., a Harte-Hanks Company 260 Franklin Street Boston, Massachusetts 02110-3112 Telephone: (617) 723-7890 Fax: (617) 723-7897 www.aberdeen.com
Contact Information: Media Contact: Cindy Jutras Aberdeen Harte-Hanks (617) 854-5247 cindy.jutras@aberdeen.com