BOSTON, MA--(Marketwire - July 12, 2007) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today released a new research report on "Protecting Cardholder Data" that provides new insights into the degree to which Best-in-Class organizations have addressed the 12 high-level security requirements of the Payment Card Industry (PCI) Data Security Standard (DSS), and the motivations and obstacles to achieving PCI compliance over the past 12 months.

PCI DSS is a set of worldwide data security standards for the payment card industry, developed by the leading payment card brands to provide enhanced security for payment account data. The research shows that 86% of Best-in-Class companies have achieved a high level of current performance across the 12 high-level security requirements specified by the PCI DSS.

"Best-in-Class organizations tend to view PCI DSS as an opportunity, not as merely an obligation," said Derek E. Brink, vice president and research director for IT Security, Aberdeen Harte-Hanks. "More than 2 out of 3 view PCI DSS as the best available framework to guide their implementations. In addition, about half see an opportunity to leverage cardholder data security achieved through PCI DSS compliance to drive better protection of other sensitive business data, and to address compliance with other standards and regulations."

This report is made available to the public through the underwriting of: ArcSight, nuBridges, PKWARE, Qualys, and RSA, the Security Division of EMC.

For a complimentary copy of the Protecting Cardholder Data report, please visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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Contact Information: Media Contact: Derek E. Brink Aberdeen Harte-Hanks (617) 854-5254