SAN DIEGO, CA--(Marketwire - July 16, 2007) - Mitchell International, a leading provider of information, workflow, and performance management solutions to the collision claims and repair industries, today announced that Plymouth Rock Assurance Corporation, a leading insurer with over 125,000 individual policyholders and personal auto insurance premiums which, in 2006, exceeded $302 million, has selected Mitchell's Total Logic™ Valuation as the company's total loss valuation solution. Plymouth Rock Assurance chose Mitchell's Total Logic Valuation because it delivers a customer-centric loss claims process. Total Logic Valuation, developed in partnership with Power Information Network®, a Division of J.D. Power and Associates®, produces objective, transparent and trusted vehicle valuations resulting in a fair and easy to understand claims settlement process.

"Mitchell's Total Logic Valuation is perfect in keeping with Plymouth Rock Assurance's mission of providing unparalleled customer service, responsiveness and professionalism," said Bill Kelleher, Claim Director at Plymouth Rock Assurance Corporation. "In Total Logic Valuation, Mitchell has developed a product that thoroughly, and uniquely, considers our customers' perspective in the claims settlement process. With Total Logic Valuation, our customers get loss valuations based on trusted third-party data sources and transparent, efficient and easy to understand valuation reports."

Total Logic Valuation generates objective, market-driven values for loss vehicles based on continuously updated sold and available vehicle data provided by reputable sources such as the J.D. Power and Associates' Power Information Network® (PIN),, and® -- sources consumers often reference to determine vehicle value. The result of this statistically-driven, fully automated web-based total loss valuation approach is a dramatic increase in first-time settlement rates of more than 90 percent as reported by current users.

"Total Logic Valuation empowers carriers to provide customers with verifiable total loss values reflecting real market conditions at the time of loss. Total Logic Valuation is moving the industry away from unverifiable 'black box' loss data to a process that accurately verifies all comparable vehicles and the adjustments that ultimately determine the value of a loss-vehicle. This openness promotes a new level of transparency and trust in the settlement process that carriers want for their valued customers," said Alex Sun, President of Mitchell International. "Plymouth Rock Assurance is a carrier that is setting new standards for customer service and innovation, and we are proud to have them as a customer."

About Plymouth Rock Assurance Corporation

Boston-based Plymouth Rock Assurance ( is the flagship carrier of The Plymouth Rock Group of Companies, which writes and manages more than $1 billion in auto and homeowners insurance across the Northeast. Plymouth Rock's industry-leading service innovations include its Crashbusters® vans, the nation's first complete mobile automobile claim service; its Door to Door Valet Claim Service(SM) that offers vehicle pick-up, delivery and guaranteed auto repairs; and its True Service® Pledge, a first-of-its-kind written commitment to service excellence. Plymouth Rock maintains a rating of "A-/Excellent" from A.M. Best Company.

About Mitchell International, Inc.

Mitchell International is a leading provider of information, workflow, and performance management solutions to the automotive insurance claims industry, serving carriers, collision repair facilities, and other commercial participants in the physical damage and auto-related medical claims markets. Mitchell facilitates millions of electronic transactions between more than 16,000 business partners each month to enhance their productivity, profitability, and customer satisfaction levels. For more information on Mitchell International, visit its Web site at

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