Contact Information: Media Contact: Carla Vicens blast! PR for eMetrics Marketing Optimization Summit 919-833-9975 x10
eMetrics Marketing Optimization Summit Digs Deeper Into Measurement, Turning Data Into Actionable Insights
Save the Date! Expanded Summit Returns to Washington D.C. October 14-17, 2007
| Source: Emetrics Summit
WASHINGTON, DC--(Marketwire - July 18, 2007) - eMetrics Marketing Optimization Summit, the
premier event for online marketing and analytics professionals, will return
to Washington D.C. October 14-17, 2007. The fall event promises a packed
agenda and a broadened focus that goes deeper into and then beyond web
analytics to address turning data into actionable information.
Marketing professionals of all levels who have a vested interest in mapping
their online marketing initiatives to their business goals will come away
with a clear picture of how to integrate web data with other marketing data
to optimize the value of marketing. Attendees will learn best practices for
gathering and analyzing data to gain the edge over competitors and maximize
online marketing ROI.
An expanded version of the longstanding Emetrics Summit, the event covers
topics including: website optimization, search analytics, campaign
optimization, web 2.0 optimization, public sector metrics, behavioral
targeting, competitive analysis, customer experience measurement,
statistical analysis, business implementation, multi-channel marketing
metrics and more.
The insightful sessions, keynotes, workshops and vendor showcases will
enlighten marketing and measurement professionals of all levels on how to
optimize their online efforts across the board. Attendees also have the
opportunity to compare insights with web marketing authorities Bryan
Eisenberg, Avinash Kaushik, Jim Novo, Eric Peterson, Jim Sterne and
Jennifer Veesenmeyer, as well as take advantage of the unique peer-to-peer
networking that made this event so popular.
The eMetrics Marketing Optimization Summit will be held in the Omni
Shoreham Hotel. Make your plans early, as a limited number of rooms are
available at the eMetrics Marketing Optimization Summit Group Rate of $229
for a single room or $249 for a double room. To find out more information,
or to register for the eMetrics Marketing Optimization Summit, please visit
www.emetrics.org.
About the eMetrics Marketing Optimization Summit
The eMetrics Marketing Optimization Summit, an international conference
series, is recognized as the premier event for optimizing online marketing
value. Marketing managers, web analysts and business intelligence experts
have been meeting at the Summit since 2002 to learn how to increase the
return on online investments. For more information, visit
www.emetrics.org.