NEW YORK, July 25, 2007 (PRIME NEWSWIRE) -- Today, The Wall Street Journal named Don Reis, vice president of advertising sales, west coast for both its print and online editions, effective August 6. Mr. Reis, 51 will direct advertising sales activities for the Journal in the western region. He will report to Michael F. Rooney, who joined Dow Jones in May as the company's first chief revenue officer, responsible for advertising sales and marketing for The Wall Street Journal in print and online, MarketWatch.com and the company's other web and digital operations. Previously, Mr. Rooney was head of sales for ESPN.
Mr. Rooney and Mr. Reis worked together at ESPN from 1997-2006 where Mr. Reis served as vice president of multimedia sales for its TV, magazine, and online properties within the Western region. He managed the development of cross-platform sales across all ESPN / ABC Sports properties.
"Don's hire is our next step in creating a totally integrated print and online sales force," said Mr. Rooney. "He brings extensive expertise in multimedia sales and many important industry relationships that will benefit the Journal."
While at ESPN, his team generated $250 million in net revenue across all properties. He also managed all corporate VIP relationships with key client/agency contacts on the west coast.
Prior to joining ESPN, Mr. Reis served as group publisher and general manager for Action Sports Retailer / Outdoor Retailer magazines & trade shows where he directed the publication of 27 issues and managed six major trade shows per year.
Earlier in his career, he served as vice president and advertising director for TL Enterprises and vice president and advertising director for CBS magazines where he was responsible for Road & Track magazine.
Mr. Reis is a graduate of the University of California and he resides in Monarch Beach, Ca.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 750 journalists world-wide, part of the Dow Jones network of nearly 1,800 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.6 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2007, the Journal was ranked No. 1 in BtoB's Media Power 50 for the eighth consecutive year. The Wall Street Journal Radio Network services news and information to more than 280 radio stations in the U.S.
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