TradeDoubler has acquired all shares in The IMW Group

TRADEDOUBLER ACQUIRES THE SEARCH WORKS - THE UK's LARGEST SEARCH
ENGINE MARKETING COMPANY - AND SISTER COMPANY THE TECHNOLOGY WORKS

*          TradeDoubler has acquired all shares in The IMW Group,
  which includes The Search Works and those companies trading as The
  Technology Works

*          The newly combined entity will confirm TradeDoubler as one
  of the largest  online marketing companies in Europe

*          The acquisition expands TradeDoubler's performance-based
  product portfolio into the search market and provides
   opportunities for further geographic expansion

TradeDoubler AB (publ) today announced  its acquisition on July  25th
of all the issued shares in  Interactive Marketing Works Ltd and  its
subsidiaries ('The IMW  Group'). The  purchase price  amounts to  £56
million and will be paid in cash and bank guaranteed loan notes.

The IMW Group consists of two trading entities, 'The Search Works', a
well established search engine  marketing agency and 'The  Technology
Works', a technology provider for search engine marketing which is in
an investment phase,  whose products include  'BidBuddy®' - a  search
management technology.

The IMW Group  is a  profitable and  well managed  company which  has
built up a  significant client  base, including such  brand names  as
Asda, Comet,  EasyJet,  First  Choice, Interflora  and  The  Carphone
Warehouse.  The Group has a strong reputation within the industry for
professionalism and  driving return  on investment  for its  clients.
 The Group  was founded  in  1999 and  currently employs  108  staff.
Turnover for the rolling twelve  months preceding June 2007  amounted
to £69 million and gross profit for the same period was £7.8 million.

The acquisition complements and expands TradeDoubler's existing
performance-based product portfolio which includes affiliate
marketing, online advertising campaigns, pay-per-call and an online
tracking and ad-serving technology.  The newly combined offering has
great synergies for both TradeDoubler's and The IMW Group's client
bases.  Search engine marketing and affiliate marketing are the
largest direct response online marketing channels, with significant
growth forecasted in both areas.  Search marketing accounted for 45%
of European online ad spend in 2006 according to the IAB Europe / PWC
and Forrester Research predicts that European Advertisers will spend
almost €3 billion a year on search marketing alone by 2010 (up from €
856 million in 2004).

The Search Works is active in the UK, while The Technology Works  has
additional presence  in  Europe  and in  Asia.  TradeDoubler  has  an
extensive presence throughout Europe which spans 18 countries."Product  expansion   and   further  internationalisation   are   key
components  in  TradeDoubler's  growth  strategy.    The  acquisition
addresses both these areas  by rolling out The  Search Works and  The
Technology Works throughout  Europe and by  utilising The  Technology
Works' Asian  foothold  to  assess the  roll  out  of  TradeDoubler's
product offerings  into Asian  markets."  says William  Cooper,  CEO,
TradeDoubler.

Nick Hynes, CEO,  The IMW Group  adds, "There is  a natural  affinity
between  TradeDoubler's  products   and  services   and  the   search
management technology  that we  offer.  We also  believe there  is  a
strong cultural fit between our two organisations.  Together we  will
be able to offer unprecedented online marketing services and tools to
a range of clients across Europe and beyond."

Both companies  will  continue to  be  managed as  separate  business
entities,  while  benefiting  from  joint  corporate  services  where
appropriate. While  senior management  at The  Search Works  and  The
Technology Works will take  an active part in  the management of  the
combined TradeDoubler Group, there  are no plans  to make changes  to
the management of either company,

TradeDoubler expects  significant incremental  revenue  opportunities
from combining  its pan-European  organisation with  the IMW  Group's
search  marketing  offering.    The  IMW  Group  will  form  part  of
TradeDoubler's accounts  from  August  2007  but  will  be  presented
separately in reporting.  Excluding extraordinary transaction  costs,
TradeDoubler estimates  that  The  IMW  Group  will  give  a  neutral
contribution  to  TradeDoubler   during  2007.       The  impact   on
TradeDoubler Earnings per Share for  2007 is expected to be  slightly
negative due to  one off costs  relating to the  integration of  both
companies.   Acquisitions  sheets  will be  presented  in  the  third
quarter report.

TradeDoubler was advised by Keystone Advisers, Baker & McKenzie LLP
and KPMG LLP. The IMW Group was advised by Ingenious Corporate
Finance, Clarity Capital Partners Limited and Berwin Leighton Paisner
LLP.


For additional information, please contact

William Cooper, CEO, +46-8-405 08 00
Casper Seifert, CFO, +46-8-405 08 27


About TradeDoubler
TradeDoubler is a Pan-European digital marketing company offering a
range of performance-based marketing solutions. TradeDoubler's
products and services provide companies with the tools and expertise
to drive results online whether they are looking to generate sales or
drive brand awareness. Headquartered in Sweden, the company boasts a
unique European reach with local offices in 16 countries across
Europe and a presence in a further two countries. With a breadth of
expertise across multiple industry sectors and a network of more than
118,000 website publishers TradeDoubler helps deliver online results
for over 1,200 advertisers across Europe including a mix of local and
international companies such as Apple Store, Dell, Telia Sonera, eBay
and Kelkoo.
Please visit www.tradedoubler.com for further information.


About Interactive Marketing Works Ltd
Interactive Marketing Works Ltd is a private limited company,
registered in England. It is the holding company for The IMW Group,
which includes The Search Works and those companies trading as The
Technology Works.

About The Search Works
Headquartered in London, England, The Search Works is the UK's
leading privately-owned independent specialist search engine
marketing services agency. Founded in 1999, the company provides
pan-European search marketing campaigns using BidBuddy® technology
and the unparalleled knowledge and expertise of its client services
team, enabling clients to achieve higher online visibility whilst
measuring and maximising returns from online marketing spend. The
Search Works continues to build on its success of the past 8 years to
deliver considered and highly-targeted search marketing solution
services, first rate customer service and technological expertise on
behalf of its broad range of blue chip clients including Lastminute,
Eurostar, ASDA and The Carphone Warehouse
In the New Media Age Marketing Services Guide 2007, The Search Works
was named as the UK's top search marketing agency with a turnover of
£50.18m, nearly double that of its nearest rival.  And in 2006, The
Search Works was listed as Britain's third fastest growing private
technology company and highest-ranked search marketing company in The
Sunday Times TechTrack Top 100. For more information, please visit
www.thesearchworks.com

About The Technology Works
The Technology Works is a media solutions business offering
technology products that help meet customers' on & offline marketing
needs. Current products include BidBuddy®, the company's pioneering
search marketing technology that controls companies' online
visibility, delivering traffic to websites and increasing sales, and
Diallog®, the revolutionary telephone tracking system designed to
help online advertisers track and automatically calculate the return
on investment (ROI) of purchases completed by phone. Future and
imminent products will all centre around delivering even more
effective marketing campaigns, always with a focus on proven return
on investment for the marketing professional. For more information,
see www.thetechnologyworks.com