ArmorLite(TM) Roofing Technology Revolutionizes Archaic Industry With Greenest Product Ever Conceived

First Major Technological Breakthrough in Roofing Industry in More Than a Century Features Lightest, Toughest, Safest, More Durable, Eco-Friendly and Most Architecturally Beautiful Roofing Material Ever Created


SANTA ANA, CA--(Marketwire - August 2, 2007) - Ewire -- Nothing has been more un-green and un-environmentally friendly than the archaic roofing industry, which for more than 100 years has dealt with a serious weight problem, as well as unsafe, landfill-cluttering, energy-inefficient products like asphalt, metal, wood, clay, and concrete.

But ArmorLite™ Roofing Technology, LLC has changed all that -- forever. The Santa Ana, California-based company has revolutionized the industry by developing the most technology advanced, environmentally sustainable roofing material ever.

"ArmorLite's breakthrough technology has redefined the roofing industry forever," says Rob Keene, President of Pacific Supply Co. in Orange, Calif., one of the nation's leading roofing distributors. "They've taken the weight off the roof with an environmentally friendly, safer product. This industry has been waiting a long, long time for this."

ArmorLite unveils its new product August 8-9, 2007 in Brea, California with product durability demonstrations and an actual live installation (media info below).

"ArmorLite is by far the safest roofing product available for families and the environment," says ArmorLite CEO Frank Lane. "It is eight times lighter than ancient materials like asphalt, metal, wood and clay, yet it's tougher and more durable. ArmorLite Roofing also reduces energy bills, is the most architecturally beautiful roofing ever created, and is by far the easiest material to install."

The average roof on a home weighs up to 30,000 pounds. ArmorLite's is 3,500 pounds. "We're 70 pounds per 100 square feet while the competition averages 600 pounds per 100 square feet," Lane says. "That's night and day."

For the full release please follow this link: http://www.ewire.com/display.cfm/Wire_ID/4102

Contact Information: CONTACT: Rick Weinberg Director of Communications and Public Relations Phone: 714-835-7575 Fax: 714-835-7555 Email: WEB SITE: http://www.ArmorliteRoofing.com

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