Contact Information: Contact: Shelly Kelly Juice Gallery Multimedia www.juicegallery.com V/F (909) 597-0791 Sales (800) 710-8163
Juice Gallery Multimedia: The Juice and Smoothie Industry, Then and Now
| Source: Juice Gallery Multimedia
CHINO HILLS, CA--(Marketwire - August 9, 2007) - The juice and smoothie business took off
with a bang when the concept was introduced in Orange County, California in
the early 1990s. Juice Club -- the name later was changed to Jamba Juice --
opened their store near Harvard and Main streets in Santa Ana. The
proximity of the address, which is located between dense office buildings
and California University Irvine, deemed the location an instant success.
With its high visibility emulators began to copy the concept, and the rest
is history. By the mid 1990s independent juice and smoothie bars dwarfed
the major players in the market; however, a few short years later, many of
the independents had come and gone. Major players had won back market
share.
The overall juice and smoothie market is composed of three segments: juice
and smoothie bars, frozen dessert stores and mixes. The three segments
currently comprise over $2.5 billion in retail sales and is detailed in the
report, 'The U.S. Juice & Smoothie Bar Market Report: 2006/2007, 9th
Edition,' published by Juice Gallery Multimedia. The report details what is
new in this beverage market. The report discusses retail quick-service
chain operations specializing in fresh-squeezed juice and smoothies.
Product uses, including meal replacement, meal accompaniment and dessert
are discussed. The rise of this specialized market is examined in the
context of the overall restaurant industry. The 75-page report also
addresses franchising, regional issues and analyzes the major players and
their strategies.
Published since 1997, the report details the segments that form the revenue
totals for the industry in the United States. The report provides an
in-depth review. Information presents the scope of the juice and smoothie
market, including trends and conditions affecting the future of the
industry.
"We have been observing the market since 1992. Our report is written by
industry professionals. We send out written surveys so our information and
company profiles are certified," said Dan Titus, president of Juice Gallery
Multimedia. "We started the Juice and Smoothie Association (JASA) in 1998
to promote the industry worldwide and to get people talking about juice and
smoothies."
"Now that 'health' is in vogue, more people will be exposed to fresh juices
and healthy smoothies," Titus said.