NEW YORK, Aug. 13, 2007 (PRIME NEWSWIRE) -- Dow Jones & Company (NYSE:DJ) today reported July advertising results for its leading print and digital products.
Advertising revenue at the print Wall Street Journal decreased 7.2% in July on a 20.9% decrease in advertising volume. An increase in financial advertising volume was more than offset by declines in the technology, classified and general advertising categories. The significant increase in yield was driven by increased color premium, favorable mix, and the absence of a promotional program that ran in July 2006 that was not repeated in July 2007 (which also adversely affected volume in July). By category, high-yielding financial advertising volume increased 21.0% due to increases in tombstone, wholesale and insurance advertising partially offset by declines in retail advertising. Technology advertising volume decreased 75.4% as a strong prior year comparison (up 33.5% in July of 2006) and decreases in communications, hardware, office products, technology professional services, software and other B2B technology advertising more than offset an increase in personal computers advertising. Classified advertising volume decreased 13.5% due to a decrease in real estate advertising partially offset by a gain in other classified advertising. General advertising volume decreased 5.9% as decreases in auto, consumer electronics, pharmaceuticals, luxury goods and corporate advertising were partially offset by increases in travel, media, healthcare, professional services and other general business advertising (excluding auto, general advertising volume increased 12.8%).
Online advertising revenue at The Wall Street Journal Digital Network, which includes WSJ.com, MarketWatch.com, Barrons.com and the company's vertical websites increased 24.0% in July driven by increases in financial and technology advertising.
International print advertising revenue decreased 6.5% in July primarily driven by declines in technology and classified advertising.
At Barron's, total print advertising revenue decreased 9.5% in July on a 16.2% decrease in advertising pages primarily driven by a decrease in financial advertising.
Local Media Group total advertising revenue, on a same property basis, decreased 9.3% in July on a 16.5% decline in volume, as decreases in classified, non-daily and display advertising revenue were partially offset by increases in online (up 36.4%) and preprint advertising revenue.
Dow Jones & Company (NYSE:DJ) (dowjones.com) is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch, eFinancialNews and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to CNBC and radio stations in the U.S.
The Dow Jones & Company logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=2636
Dow Jones & Company 2007 Advertising Percentage Increases (Decreases)
from 2006
July Year to Date
Actual Actual
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THE WALL STREET JOURNAL:
Total advertising revenue (7.2%) (4.6%)
Total advertising volume (1) (20.9%) (8.9%)
General (5.9%) (3.0%)
Technology (75.4%) (38.6%)
Financial 21.0% (0.4%)
Classified & Other (13.5%) (5.7%)
The Wall Street Journal Digital Network (2) 24.0% 14.5%
International advertising revenue (3) (6.5%) 22.5%
Barron's advertising revenue (9.5%) 15.8%
Barron's advertising volume (16.2%) 13.0%
Ottaway Newspapers advertising revenues: (4)
Display (7.3%) (4.3%)
Classified & Other (17.6%) (12.0%)
Non-daily (16.5%) (18.2%)
Preprint & other 5.1% (0.8%)
Online 36.4% 55.5%
Total advertising revenues (9.3%) (6.9%)
Ottaway Newspapers advertising volume (5) (16.5%) (11.9%)
(1) For volume comparison purposes, a page in 2007 is considered
equivalent to a page in 2006, despite the page-size decrease in
2007.
(2) The Wall Street Journal Digital Network, formerly known as Dow
Jones Online, includes WSJ.com and the Journal's vertical sites,
MarketWatch.com and BigCharts.com, Barrons.com and
AllThingsD.com.
(3) Includes the international editions of the Journal,
eFinancialNews and the Far Eastern Economic Review.
(4) Excludes discontinued operations from the current and prior year
periods.
(5) Excludes discontinued operations from the current and prior year
periods, as well as preprint and online advertising.