NEW PROVIDENCE, NJ--(Marketwire - August 14, 2007) - Bowker, the global leader in
bibliographic information management, today announced the introduction of
PubTrack Higher Education, a Web-based business intelligence tool for
higher education publishing professionals.
PubTrack Higher Education is the first sales analysis resource for the
higher education market that provides timely and accurate data regarding
textbook sales, tracks books-in-use on college campuses nationwide, and
analyzes market share data in ways that matter to publishers.
The new product is the next generation of MIR (Monument Information
Resource), the leading provider of college publishing intelligence for
academic publishers, which was acquired by Bowker in 2004.
"PubTrack Higher Education provides publishers with crucial business
intelligence by gathering actual Point-of-Sale and Book-in-Use data about
which titles are adopted and purchased at colleges and universities across
North America," said Kelly Gallagher, general manager of the business
intelligence business unit for Bowker. "We collect this data for over 60%
of the full-time student enrollment, in two- and four-year colleges
enabling higher education publishers to have transparency into purchasing
and adoption trends on approximately 11 million students. This information
is powerful because it allows publishers to make more calculated business
decisions based on totally objective market information."
According to Gallagher, PubTrack Higher Education collects data about
textbooks used within specific courses from more than 1,800 U.S. college
bookstores. The aggregated data is then organized and made available to
subscribers through a variety of flexible search options and with a number
of benchmark reports, such as summaries by publisher, discipline, course
"PubTrack Higher Education is a powerful next generation resource for
editors, marketing managers, sales professionals and management teams at
higher education publishing companies," said Gallagher. "This new platform
provides accurate sales data, adoption trends and comprehensive market
intelligence that can't otherwise be obtained from one source."
Bowker is the world's leading source for bibliographic information. The
company provides searching, analytical, promotional, and ordering services
to publishers, booksellers, libraries, and patrons through national and
international brands, including: Books In Print®, Global Books In
Print®, Syndetic Solutions™, Pubnet®, PubEasy®, PubTrack™ and
more. In the U.S., Australia and Puerto Rico, Bowker is also the exclusive
ISBN and SAN Agency and a DOI registration agency for the publishing
industry. Bowker is headquartered in New Providence, New Jersey, with
operations in East Grinstead, England, and Port Melbourne, Australia. For
more company details, please visit www.Bowker.com.
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