Contact Information: Media Contacts: For Adify Jason Throckmorton or Amy Neal 415.625.8555 adify(at)launchsquad(dot)com For Matter Network Michael Penwarden, Publisher 530.550.8321 Michael(at)matternetwork(dot)com
Matter Network Launches: Online Clean Tech/Sustainability Site Covers "What Matters"
Matter Network Provides a Rich Publishing Platform and Brand-Safe Advertising Network for Investors, Entrepreneurs and Consumers Focused on Clean Technology and Sustainability
| Source: Adify
PORTLAND, OR--(Marketwire - August 16, 2007) - In response to the growing demand for
mainstream, forward-thinking coverage of the trends, ideas, products and
news driving the sustainability and clean technology revolutions, a team of
seasoned technology and environmental publishing professionals today
unveiled Matter Network.
The eco-business network aggregates high-quality content covering the
products, innovations and opportunities that are changing our world as
businesses and consumers alike strive to reduce their impacts on the
environment without sacrificing profits or quality of life. In doing so,
Matter Network offers its publishing partners exciting new revenue
opportunities with an aggregated vertical
advertising network powered by Adify. By aggregating the quality, but
fragmented, audience of a network of independent publishers, Matter is able
to attract high-end advertisers. In addition, Matter supports its partners
by increasing their exposure and providing access to high-quality
syndicated content, branded widgets and community features designed to
drive traffic and connect readers across the network.
Matter Network is a first-of-its kind affiliation of premiere content
providers focused on mainstream investor, entrepreneur and consumer
sustainability interests. Matter Network's sites cover a wide range of
clean technology and environmental topics, including green building;
alternative energies such as solar, wind, hydrogen and biofuels;
eco-travel; responsible investing; and related business and investment
trends. Unlike other green online destinations that focus on environmental
advocacy, Matter's independent journalists tackle challenging questions for
pragmatic readers exploring sustainable business practices and products.
Matter Network is the brainchild of John Gartner and Michael Penwarden,
both longtime journalists and pioneers in chronicling the technology
revolution. Gartner has served as an editor at TechTV, Wired News and
Windows Magazine, and for the past six years he has written about the
social, political and economic impact of environmental technologies for
publications including the Environment News Service, MIT's Technology
Review and Alternet.
Penwarden was the award-winning editor of Macworld Magazine and a founder
and executive editor of ComputerLife Magazine. He has covered technology,
adventure travel and environmental issues for media outlets including CNN,
NBC, Time, USA Today and SCUBA Diving Magazine. He is an avid outdoor
adventurer and captained Team Earth Island in the Eco-Challenge adventure
race in Borneo in 2000.
Early members of the Matter Network include TerraPass.com, a leading
supplier of carbon offsets. "TerraPass selected the Matter Network as an
advertising partner because Matter's focus on sites covering clean
technology and economic solutions to environmental problems is right in
line with our mission," said Adam Stein, TerraPass VP of Marketing.
"The clean technology and sustainability revolution represents
opportunities that will impact all of our lives in ways far more powerful
than even those of the digital revolution that preceded it," said
Penwarden. "Just as readers turned to magazines like Wired and The Industry
Standard to track the issues, companies and products that shaped that
revolution, readers will turn to Matter and its publishing partners to
track what's happening in the clean and green revolution."
Penwarden added that Matter Network's core strength is in creating strong
connections between brands positioning themselves as embracing clean
technology and sustainable practices, as well as business and consumer
thought leaders looking for the right products and partnerships. "To thrive
in the Web 2.0 world, brand advertisers need to efficiently engage with
this vibrant community of high-quality publishers with passionate readers
from across the Web," he said.
Matter Vertical Advertising Network Powered by Adify
In conjunction with the launch of the Matter Network online destination at
www.matternetwork.com, the company also today announced its premium vertical advertising network dedicated to
helping eco-marketers reach a large and highly targeted community of
consumers, investors and entrepreneurs committed to the business and
technology of sustainability. Publishers participating in the Matter
Network benefit from increased exposure, readership and enhanced revenue
streams while retaining complete editorial control over what advertising is
displayed on their sites.
The foundation for Matter's advertising offering is Adify's Build Your Own Network®
(BYON) platform. Working with Adify, Matter was able to rapidly define,
assemble, merchandize and manage a highly targeted advertising network,
with no upfront fees.
Through the Adify partnership, Matter allows participating publishers to
focus on their core business of creating high-quality sustainability and
clean technology content while generating advertising revenue. Matter's
targeted green focus delivers a welcome alternative to one-size-fits-all
networks and commands higher rates and therefore higher revenues for
publishers than traditional advertising models. Additionally, Matter
provides technical, design and editorial services, leading to recurring
advertising revenue from respected brands and exposure to a fast-growing
audience.
Meanwhile, the Matter Network delivers brand advertisers efficient, easy
access to the largest segment of mainstream, environmentally conscious
consumers from across the Web. Matter Network's advertisers retain control
over what sites in the Matter Network are eligible for their campaigns.
Adify delivers advertising in any format from rich media to images to text
while giving advertisers unprecedented visibility into and control over the
sites that will run their ads. Adify handles all of the campaign
management, performance tracking, reporting, billing, payment and technical
support functions needed for successful networks and advertising campaigns.
About Matter Network
Matter's readers are entrepreneurs, consumers and investors who share a
passion for -- and feel compelled to embrace -- opportunities to shape a
meaningful, sustainable future for themselves and our world. These people
from across the political spectrum share the common belief that the future
is not one of compromise and sacrifice, but rather of collaboration and
innovation. They see that an emerging global focus on alternative energy,
combined with responsible business practices, will lead to cleaner, smarter
and richer ways to work, invest and play.
About Adify
Adify Corporation (www.adify.com) makes it easy for entrepreneurs and media
companies to build expert vertical
advertising networks and bring targeted advertising to the unique
target audience. Adify offers marketers the reach of a branded advertising
network with the control of one-stop, direct buying. Adify delivers a
unique mix of technology, expertise and key business services that expedite
time to market for new, brand-driven, expert vertical advertising networks.
Partners such as Comcast Corp., The Guardian, HotChalk, Houseblogs, NBC
Universal, Time Warner, The Washington Post Co. and Yardbarker are using
Adify's solutions to extend their brands, increase their reach and grow
their revenue. Adify was founded by the team that created Flycast
Communications and is backed by blue-chip venture firms and investors
Venrock Associates and U.S. Venture Partners, as well as GE Commercial
Finance, NBC Universal, Inc., and Time Warner Investments.