Change to financial calendar

Copenhagen Stock Exchange

Herning, den 28 August 2007

Change to finance calendar                                                      
Cf. announcement no. 4/2007 for BoConcept Holding A/S the planned board meeting 
concerning second quarter 2007/08 has been moved from 7 December to 28 November 
2007.                                                                           

Best regards         
BoConcept Holding A/S

Hans Barslund

Finance calendar 27.08.07 - 9/2007 Page 1 of 1