Swedish Match finalizes acquisition of Cigars International Inc. in the US

Swedish Match finalizes acquisition of Cigars International Inc. in the US

As announced August 16, 2007 Swedish Match AB has acquired Cigars International
Inc., a privately held U.S. company that specializes in the direct marketing and
internet sales of hand-made and machine-made premium cigars and related
accessories.

The transaction has now been completed and will be consolidated into Swedish
Match as of September 1, 2007.

Cigars International employs approximately 100 people and had sales of
approximately 400 MSEK for the twelve month period ending June 30, 2007.

Terms of the transaction have not been disclosed.

For further information on Cigars International, please refer to the press
release issued August 16, 2007 http://www.swedishmatch.com


____________

Swedish Match is a global Group of companies with a broad assortment of
market-leading brands in smokeless tobacco products, cigars, pipe tobacco and
lights products. The Group's global operations generated sales of 12,470 MSEK
for the twelve month period ending June 30, 2007. Swedish Match shares are
listed on OMX Nordic Exchange in Stockholm (SWMA).
____________

Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com
____________

For further information, please contact:
Lars Dahlgren, Chief Financial Officer
Office +46 8 658 04 41, Mobile +46 70 958 04 41
Henrik Brehmer, Senior Vice President Corp. Communications
Office +46 8 658 04 52, Mobile +46 76 111 34 14
Emmett Harrison, Vice President, Investor Relations
Office +46 8 658 01 73, Mobile +46 70 938 01 73