BOSTON, MA--(Marketwire - September 5, 2007) - High levels of customer satisfaction ultimately lead to new opportunities for revenue recapture, as well as opportunities for revenue creation by increasing current customer "wallet-share" through up-selling and customer referrals. As a result, Service and IT professionals agree that post-sales service improvement initiatives are a high priority. The successful integration of vital service initiatives not only ensures that service automation projects are completed on time and within budget, but it also facilitates improved service and asset performance for customers. A recent survey conducted by the Aberdeen Group, a Harte-Hanks company (NYSE: HHS), found that Best-in-Class companies are 37% more likely than Industry Average and Laggards to regularly review service initiatives against IT strategy. By focusing resources on service initiatives, Best-in-Class companies are nearly 6 times as likely as Laggards to complete their automation projects as per pre-stated timelines and budgets.

Fifty-nine percent (59%) of Best-in-Class companies cited customer demand for improved asset performance as the top pressure causing them to focus on service operations. This percentage suggests that Best-in-Class firms realize the true value of customer service and the role that it can also play in competitive differentiation, identified by 44% of the Best-in-Class as the second most relevant pressure. The Best-in-Class deploy a number of different strategic actions to improve asset performance, but a high percentage (69%) agree that aligning service initiatives with corporate strategies to ensure executive visibility, oversight and support is the most important step to take.

"Service performance can be improved in two ways -- by assuring the customer improved asset performance or providing faster, better service. Best-in-Class take an asset-centric view of service operations. This is a pre-emptive strategy and one that ultimately delivers the most up-time to the customer," says Cindy Jutras, VP of ERP and Strategic Service Management research at Aberdeen Group. "Speed of service, while vital to performance, is only part of the overall service equation. Without the right parts and expertise, a service ticket may still go unfulfilled even though the technician is on time."

The research shows that aligning service initiatives with corporate strategy and integrating post-sales service tools with other critical enterprise support systems will ultimately satisfy the demand for improved asset performance. A complimentary copy of this report is made available due in part by the following underwriters: Lawson and Servigistics. To obtain a complimentary copy of the report, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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Contact Information: Media Contact: Cindy Jutras Aberdeen Harte-Hanks (617) 854-5247