Contact Information: CONTACTS: Sonitor Technologies, Inc. Terry Aasen President and CEO Tel: (877) 477-9767 Email: terry.aasen@sonitor.com Sonitor Investor Relations: Rachel Levine The Global Consulting Group Tel: (646) 284-9439 Email: rlevine@hfgcg.com SenseIQ, Inc. Jatin Maniar President and CEO Tel: (650) 996-1353 Email: jmaniar@senseiq.com Sonitor Media Relations: Ivette Almeida The Global Consulting Group Tel : (646) 284-9455 Email : ialmeida@hfgcg.com
Sonitor Technologies and SenseIQ Announce Marketing Alliance
Complementary Real-Time Location Platforms Offer Enhanced Value for Healthcare Facilities
| Source: Sonitor Technologies, Inc.
LARGO, FL and SUNNYVALE, CA--(Marketwire - September 10, 2007) - Sonitor Technologies, Inc. and
SenseIQ, Inc. today announced a strategic alliance to co-market their
respective real-time location solutions to healthcare organizations.
According to the agreement, Sonitor's ultrasound-based indoor positioning
system (IPS) for providing accurate and reliable room-level location
information will be co-marketed with SenseIQ's InSight asset visibility
application software, which supports Radio Frequency Identification (RFID)
and wireless location technologies to enable multiple asset tracking, data
management, business processes and controls-based asset visibility
solutions. The seamlessly integrated solution will provide customers an
out-of-the-box enterprise-grade asset visibility solution ready to deploy
with no end-user training. The companies will coordinate sales and
marketing efforts to a variety of healthcare organizations, including
hospitals, outpatient clinics, skilled nursing and assisted living
facilities.
Jatin Maniar, President and CEO of SenseIQ, stated, "SenseIQ has been
working with Sonitor globally and is pleased to announce our alliance to
bring breakthrough asset visibility solutions to healthcare facilities
worldwide. Sonitor's sub-room level accuracy in RF-sensitive environments,
such as hospitals, offers a practical alternative for real-time location
where conventional RF-based technologies may not be very reliable or
dependable. SenseIQ's enterprise-class application complements Sonitor's
indoor positioning technology to provide a reliable, accurate and high
value solution with measurable outcomes."
Terry Aasen, President and CEO of Sonitor Technologies, Inc., commented,
"We are pleased to partner with SenseIQ to offer our location technology to
healthcare facilities utilizing SenseIQ's enterprise-class asset visibility
application. Sonitor's ultrasound technology has demonstrated return on
investment for customers, and coupled with SenseIQ's proven ability to
improve operating efficiencies asset utilization and ensure compliance,
will enable both companies to further penetrate the healthcare facilities
marketplace."
The Sonitor indoor positioning system (IPS) uses detectors and tags that
are linked through the existing wired or wireless local area network (LAN)
to a digital file containing all vital statistics and information about the
item or person being monitored. The motion activated tag transmits a
unique identification signal using ultrasound waves to special detectors
that use Sonitor patented ultrasound signal Digital Signal Processing (DSP)
algorithms. The detectors transmit signals via an existing LAN to a
central computer that stores the information about the tag's room-location
and the time of receipt of the signal. Sonitor's ultrasound technology
ensures that detectors interpret tag signals without risk of interference
from any environmental noise or other signals, nor interfere with sensitive
instruments. The system is designed for safety and all emitted sound
pressure levels are within the international regulations for the safe use
of ultrasound.
The SenseIQ InSight Platform offers an easy-to-use, yet powerful set of
out-of-the-box asset visibility, business activity monitoring and reporting
tools. These include software applications such as the InSight Asset
Locator, Insight Asset Search Engine, InSight Asset Lifecycle Manager,
InSight Business Rules Engine, InSight Reporting Engine, and the InSight
Web Services Integration Interface. The tools seamlessly interoperate,
allowing existing enterprise applications to leverage real-time asset
visibility capabilities without worrying about the nuances of various RFID
and Real-Time Location Systems (RTLS) and protects investments from future
changes in hardware technologies. The web-based system is easy to use,
manage and deploy in premise or as a hosted model.
About SenseIQ, Inc.
Sense IQ's location-intelligent asset visibility solutions empower agile
business decisions. The company's Insight software platform bridges an
enterprise's information and physical systems, optimizing the value of
critical assets in real-time. Insight's "global-map to operations-floor"
view of assets, accessed anywhere across the enterprise, drives operational
efficiencies and staff productivity. It enables a host of RFID, sensor, and
location-driven asset tracking, data management, business process and
controls-based asset visibility solutions. For more information, please
visit the website at: http://www.senseiq.com
About Sonitor Technologies, Inc.
Sonitor Technologies is the developer, manufacturer and supplier of a
proprietary ultrasound indoor positioning system (IPS) that automatically
tracks precisely by room the real-time location of moveable equipment and
people in complex indoor environments, such as hospitals. Sonitor
Technologies was founded in Norway in 1997. To learn more about the
Company and its ultrasound IPS, please visit the corporate website --
www.sonitor.com.
Safe Harbor Statement
This press release contains forward-looking statements relating to future
events, such as the development of new products, the commencement of
production, or the future financial performance of the Company. These
statements fall within the meaning of forward-looking information as
defined in the Private Securities Litigation Reform Act of 1995. These
statements are subject to a number of important risks and uncertainties
that could cause actual results to differ materially including, but not
limited to, economic, competitive, governmental, and technological factors
affecting the Company's markets and market growth rates, products and their
rate of commercialization, services, prices and adequacy of financing, and
other factors. The Company undertakes no obligation to update, amend, or
clarify forward-looking statements, whether because of new information,
future events, or otherwise.