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BD-BrandProtect Appoints Michael Kiefer as Senior Vice President
Recognized Network and Security Expert Brings 25 Years Experience to Oversee Revenue Growth and Sales Recruiting Initiatives
| Source: BD-BrandProtect
TORONTO--(Marketwire - September 11, 2007) - BD-BrandProtect, the leader in online threat
protection, today named Michael Kiefer as senior vice president. Kiefer
brings more than 25 years of network, telephony and Internet experience to
his role at BD-BrandProtect. His responsibilities at the company will
include overseeing revenue growth and expanding the company's sales team in
an effort to address the global demand for innovative brand protection and
anti-phishing solutions.
Prior to joining BD-BrandProtect, Kiefer was involved in the development of
four successful network and security technology startups. One of these
ventures, SecurePipe, was acquired in 2006 by ATW Corp. after he led the
delivery of the company's outsourced network security solutions to more
than 1,200 community banks. Previously, Kiefer was president of Avaya North
America and directed more than 25 percent of Cisco Systems' Global
Business.
"I was drawn to BD-BrandProtect not only for its holistic offerings and
industry expertise, but also for the business value that customers receive
from its unique approach to online brand protection," said Kiefer. "With
the increased presence of online threats to global brands, there is a
growing need for these types of solutions. I look forward to extending
BD-BrandProtect's sales team in order to address this need and ensure that
brands are safeguarded online."
BD-BrandProtect has the most comprehensive understanding of the Internet
and the threats it contains. Unique to BD-BrandProtect is its proprietary
technology engine that has mapped the Internet, covering more than 240
million domains, nine billion URLs and 70 billion links. In addition to its
comprehensive technology backbone that detects instances of online brand
abuse, the company uses proprietary filtering and human data analysis to
deliver prioritized infractions that matter most to clients. With the
highest quality data combined with the quickest takedown times in the
industry, BD-BrandProtect helps companies address online fraud, phishing
attacks and other brand offenses in the most accurate, efficient and
effective ways possible.
"Michael's reputation as a recognized network and security expert as well
as an IT and risk visionary made him the ideal candidate for leading our
sales efforts," said Roberto Drassinower, president of BD-BrandProtect.
"Michael recognizes the risks associated with reputation and financial loss
that brands are subject to online and how technology, when effectively
applied, can help significantly reduce those risks. We are confident in his
ability to meet our business objectives and help increase awareness of our
unique approach to brand protection."
About BD-BrandProtect (www.bdbrandprotect.com)
BD-BrandProtect, the leader in online threat protection, empowers
organizations to gain control over how they are represented online by
uncovering and mitigating the threats that put their reputation at risk and
erode customer trust. BD-BrandProtect is uniquely positioned to provide
detailed and actionable reports on the most relevant and highest priority
threats by combining advanced technology, round-the-clock monitoring,
proven best practices and exhaustive human analysis. BD-BrandProtect first
scours millions of domains, Web pages and Internet links to uncover
infractions. It then categorizes and ranks those threats according to their
severity; and initiates proactive and escalating response protocols to
effectively mitigate threats when required. BD-BrandProtect has
relationships with more than 2,000 Internet Service Providers globally that
account for more than 85 percent of the traffic flowing across the
Internet. By consistently investing in this network, BD-BrandProtect
customers have access to the most coordinated incidence response team ever
created. The company is recognized by many of the world's largest financial
institutions as the leader in online threat protection. It serves the needs
of a cross-section of organizations, including many of the world's most
respected global brands.
BD-BrandProtect was founded in 2001 and is headquartered in Toronto,
Canada, with offices in the United States, Singapore and London. For more
information, visit www.bdbrandprotect.com.