BIGresearch's American Pulse(TM) Survey Findings: Most Don't Trust Politicians or Media

President More Trustworthy Than Congressmen or Senators and Bloggers Beat the Media

COLUMBUS, OH--(Marketwire - September 11, 2007) - Who do you trust? When it comes to politicians, it seems as if Washington politicians are not trusted by many according to the latest American Pulse Survey by BIGresearch. Only 2.6% of the 3,978 respondents say members of Congress are trustworthy and 2.2% say the same for the Senate. Even though only 14.2% say the President was trustworthy, relative to the Lawmakers, the gap is huge. The distrust of elected members of Congress and Senate is consistent among both sexes and all age groups. 70.7% don't trust any of the choices. Surprisingly, more people (5.8%) say bloggers are more trustworthy than the media (4.4%).

Who is More Trustworthy?

                       All 18+   Male   Female    18-34   35-54    55+
The President          14.2%     15.8%  12.7%     11.7%   12.8%   18.6%
Members of Congress     2.6%      2.6%   2.6%      2.8%    2.8%    2.2%
Members of Senate       2.2%      2.5%   2.0%      2.3%    1.1%    3.6%
The Media               4.4%      4.7%   4.2%      5.0%    3.8%    4.7%
Bloggers                5.8%      5.4%   6.3%      8.5%    6.1%    2.8%
I don't trust any
 of the above          70.7%     69.0%  72.3%     69.7%   73.4%   68.2%

Other topics weighed in on included:

--  Long-term prospects for social security -- 37.8% think it won't be
    around when they retire.
--  Differences of compensation between men and women -- 66.6% believe
    there is an imbalance between what men and women are paid.
--  Problems with the U.S. Healthcare System -- 93% believe there are
    problems with it.
--  Organic foods -- 48.6% don't buy them.
--  Michael Vick's future in the NFL -- 58% say he shouldn't be allowed to
    play again.

Other topics plus complete responses by key demographics can be accessed at

BIGresearch's American Pulse™ Survey is collected online every month exclusively utilizing Survey Sampling International's (SSI) U.S. panel. BIGresearch conducts this survey as a platform for participants to voice their opinion about unique and timely issues in our society. Topics such as politics, religion, pop culture and the economy are covered.

About BIGresearch

BIGresearch is a consumer intelligence firm providing insights of consumer behavior in areas of products and services, retail, financial services, automotive, and media. In addition to their American Pulse Survey, BIGresearch conducts the Consumer Intentions and Actions Survey (CIA) and the Simultaneous Media Survey (SIMM). More information is available at

About Survey Sampling International (SSI)

Survey Sampling International is a premier global provider of sampling solutions. Founded in 1977, SSI offers access to consumer and business-to-business respondents via Internet, telephone, and other means; survey programming and hosting services; and survey consultation. SSI is the supplier of choice for more than 1,800 marketing research agencies and information service providers, including 46 of the top 50 worldwide. SSI is headquartered in Fairfield, CT, and maintains offices throughout North America, Europe, and Asia.

Contact Information: Contacts: BIGresearch Chrissy Wissinger 614.846.0146 SSI Harold Kelley +