Contact Information: CONTACT: Amanda Zuniga 919-433-0210
New Study Finds That Innovative Media Outlets Diversify and Strengthen Pharma Medical Publication Efforts
| Source: Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 12, 2007) - A new study released last week
by business intelligence leader, Cutting Edge Information, indicates that
new media outlets, such as web-based indexes, electronic libraries and
databases, provide companies with additional options to more efficiently
disseminate information to physicians. The study, titled "Pharmaceutical
Medical Publications: Market Preparation & Strategic Support," can be found
at: http://www.PharmaPublicationStrategy.com.
Though web-based publications are not viewed to be as prestigious as print
journals, their efficacy makes them a desired correlative outlet. The
logistical nightmare pharmaceutical companies incur when providing
requested medical information to physicians can easily become
overwhelmingly cumbersome, especially with the release of a new discovery.
To manage the enormity of this record keeping task, companies have begun to
turn to electronic clearinghouses for medical publications, such as Ovid or
PubMed. These types of sites allow doctors to perform simple web searches
for the desired publication instead of contacting the pharmaceutical
company. Also, these sites manage the financial aspects of the
publication, maintain adherence to publications' copyrights and oversee the
documentation of all publications on the site.
"Medical publications planners have noted the convenience online medical
journals offer target audiences. Web-based tools prove incredibly helpful
in streamlining the dissemination of information to physicians and making
publications more widely available to readers," said Amanda Zuniga, a
senior research analyst at CEI. "Many of the executives we spoke to for
this study don't think that these types of channels are going to completely
replace print journals. Instead many companies are eager to embrace the
benefits print and online journals provide."
"Pharmaceutical Medical Publications: Market Preparation & Strategic
Support" (http://www.PharmaPublicationStrategy.com), was designed to
explore pharmaceutical companies' medical publications structures,
strategies and processes. The study delves into the resource support and
funding that various medical publication departments and teams benefit from
in the report's 14 company profiles. In addition, through this report,
readers will be exposed to some of the industry's best medical publication
practices and should be better positioned to streamline their own
strategies and processes by benchmarking their efforts against those of
top-leading companies.
Download a free summary of "Pharmaceutical Medical Publications: Market
Preparation & Strategic Support" at
http://www.cuttingedgeinfo.com/pharmapublicationstrategy/PH104_Download.asp#body.