SAN FRANCISCO, CA--(Marketwire - September 17, 2007) -'s Dreamforce Conference -- Boomi, the emerging industry leader for on-demand integration, today announced the availability of Boomi On Demand(SM) for's AppExchange marketplace. Boomi On Demand lets customers integrate all types of applications and data directly from the Web without the burden of installing and maintaining costly software packages or hardware appliances on premise. Built on the platform, Boomi On Demand is immediately available for test drive and deployment at The announcement was made today at Dreamforce '07,'s User and Developer Conference.

Boomi On Demand allows users to securely build, deploy, and manage integrations directly from the Web using only a Web browser. Integrations are built visually with familiar point-and-click, drag-and-drop ease. Once integration processes are built, they are deployed via a lightweight, dynamic runtime engine called an "Atom(SM)." Built with patent-pending technology, Boomi Atoms contain all the components required to execute an integration process from end-to-end, including connectors, transformation rules, decision handling and processing logic. Atoms can be hosted for SaaS-to-SaaS integration or downloaded behind a customer's firewall for on-premise integration.

Customers can purchase integration capabilities on a pay-per-connection basis at a fraction of the cost of traditional enterprise integration software. Users will have the ability to seamlessly integrate their applications with other software as a service (SaaS) applications or with on-premise applications through the Web.

"We're excited to launch the public beta here at Dreamforce. Boomi On Demand is fundamentally redefining the integration market, much in the same way transformed CRM. Boomi On Demand is accelerating the movement of applications to the Web by removing integration as a major barrier to SaaS adoption," Bob Moul, Boomi CEO, explained. "'s expansive customer base will now have access to an affordable, easy-to-use integration solution that allows them to fully leverage applications and gain critical insight into their business."

"The thousands of installs of hundreds of different on-demand applications clearly demonstrate the incredible momentum of the AppExchange as the world's on-demand application marketplace," said George Hu, chief marketing officer, "Customers of all sizes can visit the AppExchange, and with a few clicks, can leverage Boomi's expertise to reap the benefits of integration capabilities that drive business value."

Dreamforce attendees can stop by booth #701 to learn more about Boomi On Demand and see a demonstration of the new offering. Platform and the AppExchange is the on-demand platform for the next generation of business applications. reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of customers have installed thousands of on-demand business applications available on the AppExchange, found at

About Boomi

Boomi improves the efficiency and effectiveness of small and mid-sized businesses by enabling application, B2B, and data integration in one comprehensive, simple-to-use product which can be deployed on site or on demand. Boomi's unique visual integration approach allows users to design and build powerful configurations to handle a broad range of integration needs with point-and-click, drag-and-drop ease. Boomi's integration projects are up and running in days, not weeks or months, and do not require any programming resources. Backed by its extraordinary support services, customers quickly see the benefit of their investment in Boomi. For more information about Boomi, visit

Boomi, Visual Integration Platform, Boomi On Demand, Atom and their respective logos are the registered or common law trademarks or service marks of Boomi, Inc. in the United States and other countries. All other trademarks and service marks used in this publication are the property of their respective owners.

Contact Information: Media Contact: Ivy Eckerman Spire Communications for Boomi (540) 373-2963