WASHINGTON, DC--(Marketwire - September 18, 2007) - Europ Assistance USA, the professional ally for people in crisis or distress, offering compassionate support and problem resolution, today announced that it has re-launched the Me & Me blog, www.meandmeblog.com, to include enhanced information on the topics of identity theft, travel & medical assistance, and personal assistance services.

In an effort to provide relevant news and information on additional products and services available to customers, partners and employees, the Me & Me blog has undergone a face-lift, and will cater to the many places Europ Assistance USA assists individuals -- at work, at home, or on the go.

"With the newly enhanced blog design and content, we are able to provide updated information to our business partners and customers in support of the products and services we offer," said Kirk Voisin, Vice President Business Development & Client Services. "We hope for Me & Me to generate open discussion among parties interested in our network of medical, financial, and logistical assistance experts -- and to provide valuable information on services that enable people in distress to get back to their lives."

Europ Assistance USA is an ally for people in crisis or distress, offering compassionate support and problem resolution to those experiencing difficulty -- wherever they may be. Europ Assistance's human network of experts carefully resolves matters so that customers can get on with business and living. Every two seconds -- someone -- somewhere -- is being cared for by a Europ Assistance associate.

"Because of the nature of our business, we have a deep understanding of the issues people face when dealing with life events from identity theft to lost luggage to medical evacuation and beyond, " said Guillaume Deybach, President and CEO of Europ Assistance USA. "By providing useful information and tools on Me & Me, we can help to increase the knowledge of the general public about how to maintain personal health, security, and peace of mind."

The Me & Me blog welcomes participation and support from organizations and individuals who would like to join in the online conversation around assistance services, particularly those with interest and knowledge of identity theft, travel & medical assistance, and personal assistance services. Those who are interested can visit the blog at www.meandmeblog.com.

About Europ Assistance USA

Europ Assistance USA, headquartered in Washington, DC, is a part of the multinational Europ Assistance Group and its network of 71 companies, 5,000 employees and more than 850,000 service providers and medical personnel offering assistance services in 208 countries and territories around the globe. For close to half a century, the group has tailored solutions for assisting people wherever they may be and helping them respond to the unexpected throughout their daily lives. Services include emergency medical evacuation and repatriation, medical referrals, case monitoring, identity theft resolution, and data breach solutions for businesses. Twenty-four hours a day at 34 assistance centers worldwide, multilingual assistance coordinators answer more than two calls per second and handle one assistance case every two seconds. www.europassistance-usa.com

Contact Information: Contact: Matthew Langan DBC Public Relations Experts 202-298-7600 x.219 matthew@dbcpr.com