Trillium Software System, Version 11 Helps Organizations Actively Manage Data Quality Lifecycle and Supports 'Value-Based' Approach to Total Data Quality
-- Integrated UI - Provides seamless integration and coordination across analysis, design, development, and testing facilitating business involvement. -- Immediate Data Review - Insight to process results reduces time spent confirming accuracy of improvement process. -- Word and Phrase Analysis - Profile and process complex unstructured text data to define and enforce standards for domains such as products, parts, materials, claims, contracts, etc. -- Time Series Analysis - Ability to view trends to see changes over time. -- Integration with TS Insight 2.0 - Allows for communication of quantified data quality metrics and results to a wide audience. -- API - Achieves interoperability through partners and preferred reporting tools.Preparing for Master Data Management As initiatives such as MDM continue to grow, many organizations are looking at data quality not only as part of their overall MDM strategy, but also more strategically, as an enterprise initiative in and of itself, reports the company. "The release of Trillium Software System, Version 11 is well timed as companies start multi-year MDM integration and migration projects and do the foundation work of preparing their data for these initiatives," said Ed Wrazen, vice president, product management and strategy for Trillium Software. "The focus on data quality cannot be a 'one-time' investment that organizations make, but must be part of an ongoing strategy and implementation to help ensure the success of MDM projects." About Harte-Hanks Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748. Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA and in the United Kingdom call +44 (0) 118 940 7666 or visit Trillium Software online at http://www.trilliumsoftware.com. This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software and other names and marks. All other brand names, product names, or trademarks belong to their respective holders. (1) Gartner Research "Key Issues for Data Quality, 2007." Ted Friedman. March 2007.
Contact Information: Media Contacts: Patricia Mercier Harte-Hanks Trillium Software (978) 436-2794 Samantha Smith Emerge PR (617) 729-3178