LONDON, UK--(Marketwire - September 21, 2007) -

For Immediate release


The Board of Prudential Plc ("Prudential") is pleased to announce the
appointment of Tidjane Thiam as Group Finance Director as successor to Philip

Tidjane is expected to join the Prudential Board in April 2008 as an Executive

Tidjane joins from Aviva where he is currently Chief Executive Officer, Europe.
He has also held the positions of Group Strategy and Development Director and
Managing Director, Aviva International. Prior to Aviva, Tidjane was a partner
with McKinsey & Company in France and Minister of Planning and Development of
Cote D'Ivoire.

To ensure a smooth handover of responsibilities, Philip will remain on the Board
until the Annual General Meeting on 15 May 2008 and be responsible for the 2007
financial statements. Philip will leave the Group on 31 May 2008.

Commenting, Mark Tucker, Group Chief Executive, said:

"I am truly delighted to welcome Tidjane to Prudential. Tidjane's diverse
background and experience mean that he is well-suited to help lead Prudential to
the next stage of its development. He is widely respected in the industry and
has a great reputation for optimising performance and value. I look forward to
the strong contribution he will make to the Board.

"I am very sorry Philip is leaving us. He will do so after eight years, during
which time he has made a great contribution to Prudential and been a valued
partner to me as Group Chief Executive. We wish him all the very best for the
future. I am pleased that we have managed to have such a well defined and smooth
transition plan."

Commenting, Philip Broadley said:

"I have really enjoyed my time at Prudential, working with a talented group of
colleagues.  Next year I will have completed eight years as Group Finance
Director and it is the right time to look for fresh challenges."

Commenting, Tidjane Thiam said:

"I am delighted to be joining Prudential at this time of rapid growth.
Prudential is one of the best performing players in the industry with an
outstanding team and a great outlook."



Media            Investors/Analysts

Jon Bunn         020 7548 3559      James Matthews  020 7548 3561
Claire Glover    020 7548 2007

Notes to Editor:

1.  About Tidjane Thiam

Tidjane Thiam, 45, joins Prudential from Aviva where he was Chief Executive
Officer, Aviva Europe. Previously Mr Thiam's roles included Group Strategy and
Development Director. He joined Aviva in 2002 and is also a Non Executive
Director of ARKEMA, a French listed Petrochemical business.

Prior to joining Aviva, Mr Thiam enjoyed a career in Paris with McKinsey & Co
(France), most recently as a Partner and a leader of McKinsey's Financial
Institution Group in France.

Mr Thiam was CEO of the National Bureau for Technical Studies in the Ivory Coast
and Minister of Planning and Development.

He is a French citizen and he is a graduate of INSEAD - Institut Europeen
d'Administration des Affaires, Fontainebleau, MBA, 1988 (Dean's list).  He also
graduated from Ecole Nationale Superieure des Mines de Paris in 1986 and Ecole
Polytechnique in 1984.

He is a member of Council of ODI (Overseas Development Institute) and has been
appointed by Kofi Annan (Chairman) to be a Member of the Africa Progress Panel.


2007:  INSEAD alumnus of the year.
1999:  Nominated member of the "Dream Cabinet" awarded by the World Economic
       Forum every year to 12 ministers with outstanding achievement.

He currently resides in London with his wife and two sons.

2.  About Prudential

Prudential plc is a company incorporated and with its principal place of
business in England, and its affiliated companies constitute one of the world's
leading financial services groups. It provides insurance and financial services
directly and through its subsidiaries and affiliates throughout the world. It
has been in existence for over 150 years and has £257 billion in assets under
management as at 30 June 2007. Prudential plc is not affiliated in any manner
with Prudential Financial, Inc, a company whose principal place of business is
in the United States of America.

Forward-Looking Statements

This statement may contain certain "forward-looking statements" with respect to
certain of Prudential's plans and its current goals and expectations relating to
its future financial condition, performance, results, strategy and objectives.
Statements containing the words "believes", "intends", "expects", "plans", "
seeks" and "anticipates", and words of similar meaning, are forward-looking. By
their nature, all forward-looking statements involve risk and uncertainty
because they relate to future events and circumstances which are beyond
Prudential's control including among other things, UK domestic and global
economic and business conditions, market related risks such as fluctuations in
interest rates and exchange rates, and the performance of financial markets
generally; the policies and actions of regulatory authorities, the impact of
competition, inflation, and deflation; experience in particular with regard to
mortality and morbidity trends, lapse rates and policy renewal rates; the
timing, impact and other uncertainties of future acquisitions or combinations
within relevant industries; and the impact of changes in capital, solvency or
accounting standards, and tax and other legislation and regulations in the
jurisdictions in which Prudential and its affiliates operate. This may for
example result in changes to assumptions used for determining results of
operations or re-estimations of reserves for future policy benefits.  As a
result, Prudential's actual future financial condition, performance and results
may differ materially from the plans, goals, and expectations set forth in
Prudential's forward-looking statements. Prudential undertakes no obligation to
update the forward-looking statements contained in this statement or any other
forward-looking statements it may make.

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