COSTA MESA, CA and MORRISTOWN, NJ--(Marketwire - September 24, 2007) - Rauxa Direct, an innovative direct marketing agency headquartered in Orange County, Calif., today announced it will open a new office on the East Coast to service its existing and rapidly expanding client base in that area. The new location, which opens October 1st in Morristown, New Jersey, will be headed by Gina Smith, Rauxa veteran and vice president of account services.

The expansion represents an important piece of Rauxa's overall strategy to extend into specific regions where corporate focus on direct marketing is on the rise. This new location will provide a significant localized advantage in managing a steadily increasing client roster in a variety of industries including finance, technology, healthcare, and telecommunications.

"The number of clients and prospects we have on the East Coast has been adding up, so opening a new office was just a matter of time," stated Gina Smith, head of Rauxa Direct's Morristown office. "New Jersey is the ideal location; it's central and easily accessible to major cities with New York, DC, Philadelphia and Boston all just a short distance away. Business is booming and the talent pool is amazing here. With the opening of this office, Rauxa is poised for continued growth and success."

Rauxa's development on the West Coast has been impressive, growing an average of 50% a year. This steady expansion has made Rauxa one of the fastest growing direct marketing agencies in the region. Rauxa East Coast anticipates similar growth as the firm's marketing expertise is shared with new client partners who are eager to improve their results.

"Our data-driven marketing approach has proven our value with our clients and made Rauxa one of the few truly independent firms in the country specializing in all disciplines of direct marketing," stated Jill Gwaltney, CEO, Rauxa Direct. "We are thrilled to bring our skill to the East Coast and develop relationships with companies who can benefit from our direct marketing expertise."

Rauxa's East Coast office is located at 16 South Street, 3rd Floor, Morristown, NJ 07960-9515; for more information contact Gina Smith at In addition to its Orange County headquarters and new East Coast facility, Rauxa has also established offices in San Francisco, Seattle and San Antonio.

About Rauxa Direct

Founded in 1999 by a team of industry veterans, Rauxa Direct combines expertise in all areas of direct marketing -- creative, production, data and account services -- for a new and better kind of direct marketing agency. Innovative and unique, Rauxa views direct marketing as a creative science that combines imaginative thinking with systematic analysis. A woman-owned business with full WMBE (Women and Minority Business Enterprise) certification, Rauxa continues to grow, with five offices in four states serving clients in a wide variety of categories. Visit Rauxa Direct on the Web at

Contact Information: Contact: Gina Smith