Contact Information: Media Contacts: For Awareness Jennifer Gazin or Virginia Zimpel 415.625.8555 awareness(at)launchsquad.com
Awareness, Inc. CEO to Speak at Top Marketing Industry Conferences
John Bruce to Speak About the Marketing Benefits of Bringing Social Media to the Enterprise
| Source: Awareness
WALTHAM, MA--(Marketwire - September 24, 2007) - Awareness, Inc. today
announced that CEO John Bruce has been invited to participate at several
upcoming conferences exploring trends and developments in enterprise social media
and marketing, including Forrester's Consumer Forum and the DMA07
Conference & Exhibition.
At the Forrester Consumer Forum, scheduled for October 11-12 in Chicago,
Bruce will be joined by a host of social media industry
executives to examine this year's theme: "Winning in a world transformed by
social technologies." He will participate in a panel entitled "Are you
engaged? The pros and cons of engaging a community online." The panel will
discuss how online
communities can influence an organization in intended or unintended
ways and how companies have managed and monitored their image in online
communities, while also gaining customer insight on their
products, services and competitors.
Additionally, Bruce will be speaking at the Direct Marketing Association's
DMA07 Conference & Exhibition, the marketing industry's largest and most
prominent event, October 13-18 in Chicago. This year's keynote speakers
include Kenneth Cole, chairman and CEO of Kenneth Cole Productions, Shelly
Lazurus, chairman and CEO of Ogilvy & Mather Worldwide, and Jimmy Wales,
founder of Wikipedia. At the event, Bruce will discuss how social media
technology offers a unique way to monitor marketing and advertising
campaigns, respond immediately to customer praise and criticism, and develop online
communities of interest. He will also explore how social media can
present lucrative sales opportunities and fit into current trends of
word-of-mouth marketing, and how it presents marketers with a method for
staying relevant with audiences.
"There has been a lot of discussion and excitement in recent months about
bringing Web 2.0 technologies to the enterprise, a space that has been
coined Enterprise
2.0," said Bruce. "More and more companies are using social media for
internal communication purposes as well as external marketing efforts. The
increasing amount of content being created by employees and customers is
incredibly valuable and useful for brand building, customer communication
and retention, in addition to numerous other marketing goals. Harnessing
and leveraging this content is the holy grail for the modern enterprise and
I look forward to discussing Awareness' enterprise social media
approach at these leading industry gatherings."
About Awareness
Awareness is an on-demand social media platform where enterprises deploy
Web 2.0 technologies to achieve real business benefits. Awareness leverages
the power of user-generated content -- blogs, wikis, podcasts, RSS, social
networking, photos, videos, forums, discussion groups, etc. -- to create
online communities that connect an organization's employees, customers,
prospects, and partners. Major corporations such as McDonald's, Kodak, the
New York Times Co., Northwestern Mutual and Cannondale Bicycle Corp. use
Awareness to improve employee communication and collaboration, drive new
forms of revenue and channels, conduct market research and create a
"corporate memory." An Awareness community can be seamlessly integrated
into existing intranets or public web sites, or presented as a new branded
web presence. Backed by Greylock Partners and North Bridge Venture
Partners, Awareness is headquartered in Waltham, Mass. For more information
visit http://www.awarenessnetworks.com/.