PACIFIC GROVE, CA--(Marketwire - September 25, 2007) - Elegant Illusions, Inc. (PINKSHEETS: EILL) announces the re-opening of its Riverwalk location in New Orleans, by October 30, 2007.

We are pleased to have concluded negotiations with General Growth Properties, Inc. for the return to Riverwalk, a General Growth Properties, Inc. property. GGP made every effort, in a very harsh business climate, to support our return to the Riverwalk. We will be in an even more favorable location than our previous one, and be more able to fully serve the clientele of Hilton, Harrahs, and convention clients that frequent the Riverwalk Marketplace. We, as a Company, thank General Growth Properties, Inc. for the patience and commitment to the success of their tenants, even when it is a financially delicate circumstance for them. Thank you General Growth and the committed people that worked with us.

Elegant Illusions, Inc. is engaged primarily in the created-gem jewelry business with 17 specialty stores across the continental United States. The Company also has art galleries in Sarasota, Florida, Vail, Colorado and New Orleans.

This release includes certain forward-looking information. This forward-looking information involves certain risks and uncertainties which could cause actual results to differ materially from those discussed herein including, but not limited to, risks relating to changing economic conditions, competitive pressures and changes in expenses (such as changes in labor, rent and/or inventory purchase costs). Forward-looking information generally is information stated to be anticipated, expected or projected by the Company. We caution readers that any such forward-looking statements are based on our current expectations and beliefs but are not guarantees of future performance. Actual results could differ materially from those expressed or implied in the forward-looking statements. The Company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances.

Contact Information: Contact: James Cardinal Elegant Illusions, Inc. (831) 649-1814