Explaining Data: A Top Challenge for Pharmacoeconomic Departments
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 25, 2007) - Providing economic data that is
both methodologically sound and decipherable by other departments is a top
challenge for pharmacoeconomic departments, according to a report by
Cutting Edge Information, "Pharmacoeconomics and Health Outcomes: Driving
Formulary Access and Reimbursement"
(http://www.pharmacoeconomicsandhealthoutcomes.com).
In many cases, visual and communication aids that provide straightforward
scientific analysis can help other departments better understand the data.
Successful departments consult with medical and marketing colleagues to
help them understand pharmacoeconomics information and how the data fits
into larger brand management pictures.
Pharmacoeconomic departments are successful when other departments are
trained to apply the information. In fact, one of the studied companies
provides a three day training program to share this knowledge. A different
company assigns members of its pharmacoeconomics team to assist other
departments in analyzing and using the data.
"Even the most sophisticated analysis won't be beneficial if other
departments aren't able to apply it to their work," said David Richardson,
a senior research analyst at Cutting Edge Information. "In fact, one
executive we spoke with feels that it is better to keep complex analysis
inside the pharmacoeconomics department and to provide simpler, more
actionable data to external departments so that it can be better
understood."
"Pharmacoeconomics and Health Outcomes: Driving Formulary Access and
Reimbursement," available at
http://www.pharmacoeconomicsandhealthoutcomes.com, features key graphics
and metrics highlights including:
-- Pharmacoeconomics Budgets
-- Phase-to-Phase Brand-Level Pharmacoeconomics Spending
-- Departmental Monetary and Time Resource Allocations
-- Structures and Staffing
-- Departmental Funding Responsibilities