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Class Action Lawsuit Leaves Identity Theft Victims Vulnerable
IdentitySweep Offers 60-Day Free Protection for 40 Million Compromised Discount Shoppers
| Source: MyPublicInfo
ARLINGTON, VA--(Marketwire - September 26, 2007) - MyPublicInfo, Inc. (www.IdentitySweep.com), the
leading provider of identity scoring and identity theft monitoring
solutions for consumers, announced today that a 60-day free usage of its
signature IdentitySweep product
will be provided to the millions of victims of the TJ Maxx data
breach. TJX Companies, Inc. announced details of the settlement of
customer class actions on September 21, 2007. Although this settlement included three years of credit
monitoring, Ben Cammarata, Chairman of TJX, posted a video on the TJX.com
website earlier this year, acknowledging that credit monitoring does NOT
detect fraud. The video has since been pulled from the company's site.
"The settlement provided by TJX Companies, Inc. attempts to stop the
devastating damages caused to the millions of victims, even though their
Chairman acknowledges that credit monitoring will not guard against future
debit card fraud and still exposes critical information to hackers," said
Pat Dane, CRO of MyPublicInfo. "By offering free enrollment for IdentitySweep, those who have been
compromised can rest assured that their information is now safe through the
use of sophisticated identity scoring." An example of exactly what can
happen once a consumer's identity is stolen can be seen here:
http://www.identitysweep.com/videos.aspx.
Dating back to 2003, the data breach at TJ Maxx, Marshalls and other TJX
stores left millions of consumers vulnerable to identity theft. It is
believed that the number of exposed cards exceeded the 40 million that were
exposed two years ago when CardSystems Solutions Inc. was hit with a
similar attack. The large amount of debit card and PIN information that has
been potentially exposed is especially hazardous.
Victims of the TJX data breach will now be able to get a full 60-day free
trial for the entire IdentitySweep service, including
Recovery Butler, a complete identity restoration service. Please visit www.IdentitySweep.com/TJMaxx
for details.
IdentitySweep is the first
real-time identity management service available for use at http://www.IdentitySweep.com/.
The service empowers users to proactively protect their personal
information and avert identity crimes through innovative software tools
that "sweep" the Internet for their personal information. IdentitySweep
searches databases and chat rooms for Social Security numbers, debit and
credit card numbers, and other consumer information that has been hacked,
stolen or breached.
About MyPublicInfo
MyPublicInfo, Inc. was founded in Arlington, Virginia in 2004 and is the
leading provider of consumer identity scoring and identity management
services. MyPublicInfo sells the most comprehensive consumer products
available through www.IdentitySweep.com and www.MyPublicInfo.com, partner
web sites, and other marketing channels. For more information or orders,
please go to www.mypublicinfo.com.