KIRKLAND, WA--(Marketwire - September 27, 2007) - Kineticsware, a global software company and Microsoft Certified Partner focused on customers in supply chain-intensive industries, today announced that Richard Barnett, CMO and founder of Kineticsware, will be a featured speaker at the Software Business 2007 Conference. The conference will take place October 2-3 at the Hyatt Regency in Santa Clara, California. The annual conference focuses on strategic business, financial and technology issues, and growth opportunities for top executives of software companies.

Barnett, a former senior Microsoft executive with 12-plus years of experience in strategic positioning and marketing of enterprise software solutions, is responsible for the development and execution of Kineticsware's global marketing strategy.

During his presentation, "Accelerate Through the Software 'J-Curve' -- Microsoft Ecosystem Dynamics," Barnett will discuss how the evolution of the "software ecosystem" is creating new opportunities to accelerate through the investment levels and time-to-revenue for emerging software companies. He will explore common issues faced by software company owners, actions software companies can take to be successful within the Microsoft ecosystem, and tips on launching partnerships with other small businesses. Attendees of Barnett's session will learn how to achieve the next phase of growth as well as insight into the partner channel.

"We have a great program on tap for the Software Business conference this year, with many industry leaders, disrupters and consultants," said John Cargile, conference chair and editor of Software Business magazine. "Learning how to achieve the next phase of growth and launching partnerships are of critical value to software business owners, and we are pleased to have Richard in our program to share new perspectives on this topic."

The Software Business 2007 Conference serves owners, chief executives, presidents, vice presidents and division or department directors of leading and fast-growing software companies located throughout North America who are conducting business domestically and worldwide. For more information, visit www.softwarebusinessonline.com/sb_conf07_index.htm.

About Kineticsware

Kineticsware is a global software company and Microsoft partner with unparalleled industry expertise. The company delivers adaptable business management solutions for supply chain-intensive companies in the high technology, consumer goods, apparel, and textile value chains. Kineticsware software extends Microsoft Dynamics and helps customers gain competitive advantage by improving employee productivity, increasing competitive agility, and lowering operational costs. By giving medium-sized companies an experience historically only available to large enterprises, the company creates lasting business value for customers with the lowest possible risk and highest possible return. For more information visit: www.kineticsware.com.

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