NEW YORK, NY--(Marketwire - September 30, 2007) -

-- Proposed legislation would require emergency text-messaging at college and university campuses statewide

-- St. John's University campus-wide alert sent via cell phone text messages to students and faculty

-- Praise from NY Governor, NY Police Commissioner, State Assembly Member, University Administration


News Feature / Interview Opportunities

In addition to the statements issued by the Governor, the Police Commissioner Assemblyman Lancman and St. John's University (see below), additional feature news content and interviews are available to editors and producers over the weekend and on Monday.

Contact Shirley Gines at MediaBridge for coordination and referrals to key spokespeople, subject matter experts and other news makers.

Please send an email to

Or telephone 1-858-459-6338 or 1-650-618-1544.


Background: After a masked gunman was spotted and subdued without a single injury this week on the campus of local University, New York City Police Commissioner Raymond Kelly told a news conference, "St. John's newly instituted emergency text messaging system worked like a charm."

New York Governor Eliot Spitzer praised the University's newly installed electronic notification system and New York Assemblyman Rory I. Lancman offered legislation requiring text-messaging systems at college and university campuses all across New York State.

Dr. James Pellow, chief operating officer of St. John's University, lobbied his administration for an emergency notification system after the Virginia Tech tragedy in April, 2007. This week, Dr. Pellow was quoted in the media as saying, "No one thought that we would be testing this latest technology this quickly for an emergency"... it "allowed us to manage this mini-city of 20,000 people."

The emergency text message sent to the St. John's campus in Queens by Thomas Lawrence, the university's vice president for public safety and a former deputy chief of New York Police Department, read as follows: "From Public Safety. Male was found on campus with rifle. Please stay in your buildings until further notice. He is in custody, but please wait until the all clear."

St. John's inCampusAlert text-messaging system, provided by MIR3, a California technology company that specializes in automated mass notification systems for corporations, governments and universities, was credited with keeping the campus population informed and calm, and for enhancing public safety during the crisis.

"The University's response... serves as a national model," Police Commissioner Kelly added. "Coincidentally, St. John's was one of the participants in our campus security conference last week, during which we examined the emergency response at Virginia Tech, and other campuses."


Key words: Campus security, police, campus safety, public safety, colleges and universities, crime, emergency mass notification system, text messages, text message warning systems, St. John's University, Virginia Tech, State University, digital signs, student unions, dormitories, computers, laptops PDAs, cell phones, cellular, iPhone, pagers, security procedures, gunman, campus shooting, rifle, handgun, gun control, firearms, government agencies, logistics, 911, state police, NYPD, FBI.


Contact Information: Media Contact: Shirley Gines MediaBridge 1-858-459-6338