New Miami Hot Spot Embraces Consumers' Demand for Natural Beef
BRAWLEY, CA--(Marketwire - October 1, 2007) - Brandt Beef - The True Natural, a family owned,
premium natural beef producer, has been selected as the sole provider of
beef for Miami's new Prime Blue Grille restaurant.
"WellDunn Restaurant Group only buys the very best and Brandt Beef was
chosen for two additional reasons -- health and flavor," said Jim Dunn,
Founder and Chief Executive Officer of WellDunn Management Group. "For
years, I searched to find a natural beef with no antibiotics or growth
hormones that was also a corn-fed product with beautiful marbling to
produce fantastic flavor. When I visited Brandt Beef's ranch in Southern
California, I found it."
"At Brandt Beef, we strive to produce a natural product that is
unparalleled in taste, tenderness and consistency," said Eric Brandt,
Managing Partner of Brandt Beef. "By selecting Brandt Beef as its beef
supplier, Prime Blue Grille joins concerned restaurateurs at the forefront
of the sustainable food movement to provide its discerning customers with
natural and artisanal-style foods. It has been a pleasure to work with Jim
Dunn and the WellDunn Restaurant Group as we share a passion for creating
an incredible dining experience."
The Prime Blue Grille concept focuses on providing an outstanding dining
experience set in a contemporary, energetic atmosphere supported by the
highest levels of service. The restaurant opened its premier location in
downtown Miami at the end of June, and plans to expand into other dynamic
markets nationwide.
An innovative and unique service that Prime Blue Grille offers to its
patrons is an on-site meat and seafood retail market. The market features
the same premium natural Brandt Beef products that are served in the
restaurant, which are cut-to-order by an on-site butcher. Prime Blue
Grille instituted the retail market to cater to consumers' demands for
natural, high-quality beef.
About Brandt Beef
Brandt Beef - The True Natural, is a family owned premium natural beef
producer for the up-scale restaurant and retail markets. The Brandt family
is passionate about producing the most consistent, highest quality, 100
percent source verified natural beef on the market. Through cattle
selection, natural feeding practices and humane treatment of animals,
Brandt Beef produces a product that is unparalleled in taste, tenderness
and consistency. Brandt Beef received the Master Chefs' Institute Seal of
Excellence in 2006 for its achievement in obtaining the Master Chef's
Institute standard of quality. To obtain more information, get recipe
ideas from Chef Tom McAliney or purchase various cuts of Brandt's premium
natural beef, please visit www.brandtbeef.com.
About Prime Blue Grille
Prime Blue Grille is an innovative steak and seafood restaurant concept
with a small meat and seafood retail counter, an exhibition kitchen, and a
raw bar in each location. Prime Blue Grille is the first national
restaurant company to offer natural, corn-fed, and source-verified prime
products in all of its locations. The restaurant's interior was inspired
by the 1930s craftsman style motif and features clean lines, two-toned
paneling, stone fireplaces and wall treatments, large furniture and wood
paneling and floors. The company's first location opened in downtown Miami
at the end of June and is located on the waterfront at 315 South Biscayne
Blvd., Miami, Fla. Its dining area seats 277 guests and private rooms are
available for special events. Future locations are planned in Boca Raton,
Boston and Las Vegas. For more information, please visit
www.primebluegrille.com.
Contact Information: Media Contacts:
Sara DeNio
Dresner Corporate Services
312-780-7223
sdenio@dresnerco.com
Jennifer Jameson
Dresner Corporate Services
312-780-7241
jjameson@dresnerco.com