FOOTHILL RANCH, Calif., Oct. 2, 2007 (PRIME NEWSWIRE) -- Oakley, Inc. (NYSE:OO) today announced the release of five new styles that further expand its successful line of ophthalmic eyewear frames. Engineered with the comfort and precision of the company's Three-Point Fit, the new additions utilize proprietary frame materials including durable C-5(tm) alloy, ultra-lightweight X Metal(r) Titanium alloy, and acetate. The company will showcase these new styles and its full line of prescription eyewear at the International Vision Expo West 2007 trade show (Booth 14109) October 4-6 at the Sands Expo & Convention Center in Las Vegas, Nev.
Photos for this release are available at
http://www.primenewswire.com/newsroom/prs/?pkgid=4244
http://www.primenewswire.com/newsroom/prs/?pkgid=4245
"Our evolving ophthalmic frame line continues to gain momentum in the prescription eyewear industry as well as the global fashion market," said Colin Baden, president, Oakley, Inc. "Each one an Oakley original, these newest frames are crafted with premium materials and unique geometries. The unrivaled designs of our men's frames are an outspoken statement of personal style, and the new additions to our exclusive collection for women prove that when form meets function, physics truly can be elevated to an art form," Baden concluded.
Customers can choose between two optional lens shapes for each of the five new frame designs, and every frame comes with a protective case and a Microclear(tm) bag for storage and lens cleaning. Engineered for durability and all-day comfort, Oakley prescription eyewear frames are crafted for an optimal range of ophthalmic correction.
The company's new men's designs start with INTAKE(tm), a lightweight frame of durable C-5(tm) alloy with spring hinges and adjustable nose pads. Styling nuances include slot accents in the temples and the frame is enhanced with soft Unobtainium(r) components that increase grip with perspiration. The second new addition is DICTATE(tm), a frame of ultra-lightweight X Metal(tm) Titanium in assertive styling. It too features the comfortable fit of spring hinges and adjustable nose pads. CANDIDATE(tm) is the third new design for men, a heat-adjustable frame of lightweight acetate that features dual-toned temples and metal icon accents.
Oakley's widely popular line of women's ophthalmic frames is expanding with two select additions. Accented with tonal layering in multiple colors, a heat adjustable frame called EMBLEM(tm) is rendered with fluid contours of lightweight acetate. The second new frame, POETIC(tm) features intricate etched detailing on temples of ultra-lightweight titanium that finish in acetate tips. Custom-engineered spring hinges and adjustable nose pads provide a comfortably secure fit.
Visit Oakley.com for more information on these latest ophthalmic eyewear inventions.
About Oakley, Inc.
Oakley is a global leader in sport performance optics including premium sunglasses, goggles, and prescription eyewear. Headquartered in Southern California, the company's optics brand portfolio includes Dragon, Eye Safety Systems, Fox Racing, Mosley Tribes, Oliver Peoples, and Paul Smith Spectacles. In addition to its global wholesale business, the company operates retail chains including Bright Eyes, Oakley Stores, Sunglass Icon and The Optical Shop of Aspen. The company also offers a wide selection of Oakley-branded apparel, footwear, watches and accessories. Additional information is available at www.oakley.com.
The Oakley, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=1533
Safe Harbor Disclaimer
Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are made pursuant to the "safe harbor" created by those sections. All statements in this press release, other than those that are purely historical, are forward-looking statements. Forward-looking statements typically are identified by the use of terms such as "expect," "believe," "plan," "intend," "seek," "anticipate," "outlook," "estimate," "assume," "project," "target," "could," "will," "should," "may," and "continue," as well as variations of such words and similar expressions, although some forward-looking statements are expressed differently. Forward-looking statements in this press release include, without limitation, statements regarding product, retail and brand initiatives, marketing efforts, upcoming product releases, operational improvements, on-time apparel deliveries, responsiveness to retailers and consumers and the ability to drive consistent, profitable growth. The company's expectations, beliefs, anticipations, objectives, intentions, plans and strategies regarding the future are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results, and actual events that occur, to differ materially from results contemplated by the forward-looking statement. These risks and uncertainties include, but are not limited to, the highly competitive markets for our products and our ability to develop innovative new products and introduce them in a timely manner; consumer acceptance of our new products and our ability to respond to changing consumer preferences; order and demand uncertainty; our ability to attract and retain qualified personnel; intellectual property infringement claims by others and our ability to protect our intellectual property; our dependence on key suppliers for materials we use in our products, including lens blanks; our ability to successfully integrate acquired businesses into our operations; our dependence on athletes and personalities for the endorsement of our products; and risks associated with our international operations, including foreign currency exchange rate fluctuations and the impact of quotas, tariffs, or other restrictions on the importation or exportation of our products. Risks and uncertainties that could cause our actual results to differ from those set forth in any forward-looking statement are discussed in more detail under "Risk Factors," "Business" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the company's Annual Report on Form 10-K for the year ended December 31, 2006, as well as similar disclosures in the company's subsequent SEC filings. Forward-looking statements contained in this press release are made only as of the date hereof, and the company undertakes no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.
The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.
