BOSTON, MA--(Marketwire - October 12, 2007) - In the newly released benchmark report "Driving
Workforce Productivity with Unified Communications - The Path to
Fixed/Mobile Convergence," Aberdeen Group, a Harte-Hanks company (
NYSE:
HHS), found that employees at Best-in-Class organizations are working on
average three hours less per week since last year, yet gross margins at
those organizations have increased 18% in the same time frame.
The report analyzed organizations' planning, deployment, use, and
management of fixed and mobile unified communications solutions to better
understand how Best-in-Class organizations leveraged the technologies to
improve the productivity of their workforce. As part of that performance
increase, "Best-in-Class organizations saw a 55% increase in employee
responsiveness to others -- 2.7x more than all others," said Philippe
Winthrop, Research Director for Wireless and Mobility. Over 360
organizations worldwide contributed their experiences to the study in order
to be heard.
The Best-in-Class organizations represent the top 20% of the responding
organizations and are defined on the basis of process, organization,
knowledge and technology. "Best-in-Class organizations spent on average
considerably more than what all other organizations invested in UC
solutions," continued Winthrop. "That upfront investment has paid off
handsomely over the last 12 months. In fact, the larger investments in UC
solutions translated into a 67% relative increase in top line revenue and a
50% relative increase in the overall profitability of the organization."
The report provides readers with findings on how Best-in-Class
organizations are leveraging fixed and mobile UC solutions as compared to
others, and recommends clear actions to improve the productivity of their
workforce through increased adoption of technology as well as improvements
in an organization's processes and capabilities. Technology adoption,
training, and education, as well as other key performance indicators are
reviewed.
A complimentary copy of this report is made available due in part by the
following underwriters: Motorola and NEC. To obtain a complimentary copy
of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=4304.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Philippe Winthrop
Aberdeen Harte-Hanks
(617) 854-5231
Philippe.Winthrop@aberdeen.com