SEATTLE, WA--(Marketwire - October 15, 2007) - Leading UHF Gen 2 radio frequency identification (RFID) tag chip and reader supplier Impinj, Inc. today announced the appointment of Leon de Ridder as Director of Sales for the regions of Europe, the Middle East and Africa (EMEA).

Based in Zeewolde, the Netherlands, de Ridder joins Impinj after more than a decade at Omron Corporation (based in Kyoto, Japan), where he was most recently General Manager of the company's European RFID Division. He also held positions at Omron in Europe as General Manager, Advanced Modules Business Division and Sales Manager, Electronic Components Division. He holds degrees in Electrical Engineering and Business Administration from Saxion Hogescholen, the Netherlands.

De Ridder's primary responsibilities are to direct Impinj's EMEA sales operations and growing channel support/reseller network. He will also direct Impinj's EMEA field applications engineering group headed by Senior Field Applications Engineer, Fabrice Zecca, who is based in Roquefort les Pins, France.

"Leon's EMEA regional sales track record and extensive RFID knowledge make him the ideal addition to Impinj's global management team," said Michael Kastner, vice president of sales at Impinj. "We look forward to Leon's contributions to Impinj's aggressive RFID technology deployment plans in the region."

About Impinj, Inc.

Impinj, Inc. is a semiconductor and RFID company whose patented Self-Adaptive Silicon® technology enables two synergistic business lines: high-performance RFID solutions and semiconductor intellectual property (IP). Impinj is the leading technical innovator in developing UHF RFID solutions for both item-level and supply-chain tagging worldwide. Impinj draws on its technical expertise and industry partnerships to deliver the GrandPrix™ RFID solution comprising high-performance tags, readers, software, antennas, and systems integration. Impinj also licenses innovative IP products to leading semiconductor companies worldwide, allowing them to seamlessly integrate crucial nonvolatile memory (NVM) alongside analog and digital functionality on a single chip. Impinj's IP products include the popular AEON® family of embeddable cores, which provide rewriteable NVM technology in logic CMOS manufacturing. For more information, visit

Impinj, Speedway, Self-Adaptive Silicon, GrandPrix, Monza, and AEON are either registered trademarks or trademarks of Impinj, Inc.

Contact Information: Editorial Contacts: Jim Donaldson Impinj, Inc. 206-834-1091 Lynda Kaye Mango Communications for Impinj 650-799-2888